Old Brew


mightymousepanties.jpgViacom has a very frustrating merchandising agenda regarding their classic Terrytoon cartoon stars. Thus I wasn’t sure what to make of this item I spotted on the internet while Christmas shopping last week: Mighty Mouse panties!My first reaction was to make all manner of off-color jokes relating to the placement of The Mouse of Tomorrow so close to the area of the female body associated with that euphemistic word for “feline”. But upon further “research” I see that many other classic characters are also being marketed toward this new niche: Jerry Mouse, Swee’ Pea and Betty Boop.If I were Viacom, I’m not sure if this is the fan base I’d be appealing to, but I suppose its all good clean fun. As a matter of taste, we still have a long way to go before we catch up with the Japanese (Sanrio’s use of Hello Kitty and Badtz Maru on adult products is clearly venturing into newer – or shall I say, virgin – territory).

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