The new SIMPSONS MOVIE trailer premiered last night on Fox during a new episode of the TV series. Watch it HERE. With all the recent animated features, it’s smart marketing strategy on Fox’s part to use the show’s animation technique as a way of distinguishing the SIMPSONS from the pack. The fact that the SIMPSONS is hand-drawn is, of course, hardly a revelation to animation folk, but as I’ve repeatedly witnessed first-hand, the average moviegoer can’t differentiate between hand-drawn and CG animation so this trailer should play quite effectively to general audiences. Those of us in animation can chuckle at the irony that the SIMPSONS portion of the trailer is also loaded with CG elements (the machinery and wrecking ball both appear to be CG).