Disney continues to do a good job of keeping Mickey Mouse present in modern merchandising - everything from personal computers to soft drinks is endorsed by the mouse these days. But I am particularly impressed with a new series of Kleenex tissue boxes (now on sale) celebrating Mickey’s 75th anniversary - one of which features the earliest 1928 Mickey on one of its side panels. When was the last time you saw the black & white Mickey - limited editions and Disneyland merchandise excepted - promoted on such a mass market item?
Gesunteit!