editors
JERRY BECK (LA)
AMID AMIDI (NY)
NOTHING TO SNEEZE AT
by jerry
September 24, 2004 12:15 am


kleenex.jpgDisney continues to do a good job of keeping Mickey Mouse present in modern merchandising – everything from personal computers to soft drinks is endorsed by the mouse these days. But I am particularly impressed with a new series of Kleenex tissue boxes (now on sale) celebrating Mickey’s 75th anniversary – one of which features the earliest 1928 Mickey on one of its side panels. When was the last time you saw the black & white Mickey – limited editions and Disneyland merchandise excepted – promoted on such a mass market item?
Gesunteit!

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