J. J. Sedelmaier sent us a link to his latest set of animated public service spots, based on the subject of donating blood, for the Euro RSCG agency and the Ad Council. The campaign is comic book based and Sedelmaier uses his retro TV cartoon style to make the point: “Saving the world isn’t easy. Saving a life is.” You can view the spots on the well designed Bloodsaves website. Clever stuff and, of course, it’s all for a great cause.For Euro RSCG, credits go to Jason Holzman, copywriter; Rocky Pina, art director; Jeff Stock and Lyndsay Myerscough, producers. For J.J. Sedelmaier Productions, J. J. Sedelmaier was director/producer/designer. Dave Lovelace was production manager, and Lovelace, Dan Madia, Andrew Friz and Steve Jackett were animators.