WHAT’S UP, <i>DRx?</i> WHAT’S UP, <i>DRx?</i>
Old Brew



Forget LOONATICS.It seems the classic Looney Tunes characters are getting another makeover, in a slightly different manner, with Warner Bros.’s full support. Three weeks ago, I noticed a mysterious new mural on a wall near my home in Hollywood (on LaBrea, near Melrose). It featured Bugs, Daffy, Tweety and Sylvester in an operating room – a strange, but cool, piece. I looked into it and it turns out to be the work of a Dr. Romanelli (an artist, clothing designer and “brand reconstructionist” also known as DRx) who has been engaged by WB to spearhead a new line of urban marketing and alternative merchandise.The DRx line will include everything from a clothing collection (by upscale Japanese clothing label Over The Stripes), to a high end DRx/BUGS vinyl toy (by Span of Sunset). The official launch of this art project-slash-marketing effort will commence this Friday with an opening at the 181 Martel gallery space. I got myself invited. The gallery will also be unveiling a limited edition DRx/Looney Tunes Converse Chuck Taylor sneaker that night. I know a certain orange furry monster who might like that for Christmas.

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