A winner has been announced in the “Animation Procreation” contest sponsored by Daily Motion and our friends at Animation Magazine. It is called The Sloth Life, It Can Changes. Contest judge Loren Bouchard explains why he chose this short as the winner in this blog post.
As readers of this site may recall, I didn’t offer many kind words for the contest when I posted about it last month. It’s nice that they have a contest winner and I hope the “development deal” works out for the creator, but I still strongly believe that contests with gimmicky prizes like development deals and cash prizes are a cheap and insulting way to encourage new talent in this field.
If companies like DailyMotion and Animation Magazine were serious about helping young creators, they would offer legit production resources to artists, and create opportunities for artists to experiment and develop their artistic voices over a period of time. A fine example to be applauded is the National Film Board of Canada’s Hothouse which is structured in a way that genuinely encourages talent and allows artists the chance to learn about the art form in a professional studio setting.