A winner has been announced in the “Animation Procreation” contest sponsored by Daily Motion and our friends at Animation Magazine. It is called The Sloth Life, It Can Changes. Contest judge Loren Bouchard explains why he chose this short as the winner in this blog post.
As readers of this site may recall, I didn’t offer many kind words for the contest when I posted about it last month. It’s nice that they have a contest winner and I hope the “development deal” works out for the creator, but I still strongly believe that contests with gimmicky prizes like development deals and cash prizes are a cheap and insulting way to encourage new talent in this field.
If companies like DailyMotion and Animation Magazine were serious about helping young creators, they would offer legit production resources to artists, and create opportunities for artists to experiment and develop their artistic voices over a period of time. A fine example to be applauded is the National Film Board of Canada’s Hothouse which is structured in a way that genuinely encourages talent and allows artists the chance to learn about the art form in a professional studio setting.
UPDATE: Regarding the earlier accusation of the ‘plagiarism’ in this short, that is incorrect because the cartoon was produced by the same NYC commercial studio Panoptic that produced the MTV2 commercial. I apologize to the filmmakers for the unnecessary hassle, and I apologize to readers for not fact-checking properly (at least it’s not as bad as the gaffe I made a couple years ago). Below are frame grabs comparing the original Panoptic MTV2 commercial (left) and the Panoptic-produced contest winner (right) which reappropriates the character and animation from their commercial.