Where Cartoon Brew Readers Work and Study

Last weekend marked the 5th anniversary of the Cartoon Brew blog. I thought it might be fun to celebrate by looking at who’s reading the blog nowadays, especially since we’ve been experiencing record-breaking site traffic since the beginning of the year. After examining the reports on Google Analytics (something which I’d never bothered to do in-depth before), I learned that the majority of visits to Cartoon Brew come through Internet service providers, which means that we have no idea of the company or educational affiliations of those readers. However, a not-insignificant percentage of readers visit from their jobs or schools and this is the data we’ll be looking at today.

In the period between January 1st and March 15, the top private corporate network that we received visitors from was Pixar, followed closely by DreamWorks, Disney, Viacom (Nickelodeon), Blue Sky, Turner (Cartoon Network), Laika and Electronic Arts. As far as schools go, the biggest traffic came from CalArts folllowed by Savannah College of Art and Design, School of Visual Arts, Ringling and Sheridan. In this two-and-a-half month period, Pixar employees snagged the top spot by logging over 3,700 visits. Averaged out to a daily figure, it amounts to quite a few readers emanating from just one company.

Some other surprises: There are a lot more readers at videogame companies than I knew we had. There are also lots of colleges and universities on the list that don’t have well-known animation programs, but apparently have significant numbers of students who are interested in animation. The amount of traffic we receive from people working at the cable channel Starz Encore is also perplexing. I have no idea why we’re so popular over there.

The list of the top 86 private networks driving traffic to the Brew can be seen after the jump. To keep it manageable, I’ve limited the survey to only companies/schools that have logged 100 or more visits between January and March. (Note: I took the info straight from an Analytics report so I apologize that the network names are uncapitalized.)

1000+Visits Since January 2009
1. pixar
2. dreamworks animation skg inc.
3. disney worldwide services inc.
4. viacom inc. (includes Nickelodeon)
5. walt disney feature animation
6. blue sky studios
7. california institute of the arts
8. turner broadcasting system inc. (includes Cartoon Network)
9. savannah college of art and design
10. school of visual arts
11. ringling college of art and design

Between 100 and 1000 Visits Since January 2009
12. laika inc.
13. sheridan college
14. electronic arts inc.
15. starzencore
16. twentieth century fox
17. lucas film
18. hallmark cards inc.
19. university of washington
20. activision publishing inc.
21. studio b productions inc.
22. university of pennsylvania
23. university of chicago
24. sony north america
25. apple computer inc.
26. noodle soup productions
27. sony online entertainment llc
28. university of southern california
29. starz media
30. new york university
31. university of south florida
32. rochester institute of technology
33. california 7 studios
34. kingston university
35. cal state fullerton
36. fx networks
37. microsoft corp
38. nbc universal
39. scholastic inc
40. emily carr institute of art and design
41. bent image lab
42. hampshire college
43. university of maryland
44. college for creative studies
45. the art institutes international
46. ithaca college
47. fox entertainment group inc.
48. academy of art university
49. texas a&m university
50. university of nebraska-lincoln
51. national film board of canada
52. longwood university
53. university of california los angeles
54. california state university network
55. cbs corporation
56. san jose state univ
57. blur studio inc
58. oregon state university
59. oberlin college
60. fordham university
61. ohio state university
62. bradley university
63. north carolina state university
64. blitz games
65. ubisoft entertainment
66. lockheed martin corporation
67. filmakademie baden-wuerttemberg gmbh
68. university of dundee
69. calabash animation
70. wms gaming
71. university of california santa barbara
72. santa clara university
73. texas instruments
74. university of tromso
75. fuel industries
76. harvard university
77. kent state university
78. northern michigan university
79. vivendi universal interactive publishing inc.
80. nerd corps entertainment
81. university of lincoln
82. columbia university
83. stanford university
84. canadian broadcasting corporation
85. curious pictures
86. department of veterans affairs


  • http://asteriskpix.blogspot.com Richard O’Connor

    Pixar employees need to get back to work!

    Does their future include webcams trained on them at all times to monitor there every move? Will this lead to an increased anime influence as the powers that be hire cute young Asian girls?

  • http://yazzdream.deviantart.com Yasumine Mousa

    Yes! Savannah College of Art and Design student here. I come to this site almost every day. Great work, it helps me know whats going on in the industry. You also share great little trinkets of animation that might otherwise be overlooked and I’m really grateful. Thanks!

  • Kate

    Blue Sky! Right here! :)

  • http://segaltoons.com Steve Segal

    I teach at Academy of Art University (#48), but I use my personal email. I visit at least once a day, so if I was counted (and others who work from home) their numbers would be up.

  • http://animationinventory.blogspot.com/ Teodor Ajduk

    I’m insulted.
    you did not calculate how many times I visited you-per day

  • http://lovehatecartoons.blogspot.com Ted

    Why is it that many animation blogs assume the only people who read animation blogs are people in the animation industry? Some sort of self defeating attitude that assumes only people who work in the industry care about it? Or is it a microcosm of that California thing where people in the entertainment industry assume there is only the entertainment industry and the rest of the world doesn’t really exist? It’s not surprising that domains related to the industry are going to have a much higher density of people interested in what’s going on in the industry than all the random domains that have people interested in it enough to read a blog on it, but it would be a mistake to assume (per the “gosh, people not at an animation school are reading the blog!” bit) that only industry types care.

  • http://www.optionjoe.blogspot.com Joe Apel

    Isn’t Film Roman a part of Starz Media/Starz Encore now? I don’t see Film Roman on the list, so I would think that’s why they’re so high on the list.

  • Robert DeJoy

    Glad my company didn’t make the list of the top 86 private networks. Don’t want to be explaining to my boss why I spend so much time at Cartoon Brew and not on my work. LOL!

  • http://www.animationinsider.net/ Aaron H. Bynum

    Starz also opened up a massive Toronto facility relatively a couple of years ago, too.

  • VT

    Hallmark Cards?

    fascinating

  • Dave Filipi

    We’re #61!

  • http://www.taberanimation.com Taber Dunipace

    The one that got me was Department of Veterans Affairs. Really?

  • http://deleted OtherDan

    Ted, what are you talking about? Why do you sound offended by the statistics? So, Amid if 11 Pixar employees check your blog 100 times a day, is that weighted the same as 1,100 Pixar employees checking once a day?

  • Paul N

    I teach at San Francisco State (part of cal state univ network), but like Steve I also check in from home. So Cal State is +1…

  • http://mymedicatedlife.blogspot.com/ Bitter Animator

    You get all that from Google Analytics? Wow. That’s impressive. Almost like ‘net stalking. Man, I’d love to turn up to the workplace of someone reading my rubbish blog and whispering in their ear, “I know you read it. I see you. I see you reading…”

  • Angry Anim

    Calabash is number 69?! I thought that they were one of the few traditional places left and didn’t have that many computers!

  • http://www.grasshorse.com Josh Carrollhach

    I work for a fledgling animation studio in Eastern Iowa and check this site and Lineboil every day. There is so much going on in animation these days that it would be impossible to keep up were it not for such dedicated bloggers. I am a huge buff of past animation as well (one look at my DVD collection proves that beyond a doubt, and the Brew is the best place to find out not only what is (and what’s coming) but what has come before. I learn something every time I check the site… and that’s every day, folks!

  • http://www.jessica-plummer.com Jessica Plummer

    doh! Angry…I cheat…the ‘Brew is mah homepage at Calabash! =P

    Oh but don’t worry…it’s still very very traditional here!

  • Saturnome

    I hope that mean that by reading Cartoon Brew I’ll work in animation in the future instead of McDonald for life.

  • R

    I’m a student in the animation capstone program here at the University of Washington. I’m delighted to see my college so far up the list (#19).

  • http://thingsicomeupwith.blogspot.com/ Jim Gisriel

    noodle soup productions got in there but not world leaders that’s odd. does Fleisher and Filmation look at cartoon brew too.

  • Chris J

    EA minion here. A lot of animation lovers in this company. I’m not at all surprised to see us up there.

  • Calartian

    Yep, a lot of us from Calarts visit all the time. Actually, I should probably be working right now, it’s film crunch time!

  • captain murphy

    I imagine Department of Veteran Affairs hangs with CartoonBrew as their source for Sgt SNAFU shorts.

  • Bc guy

    I think i’m the only Boston College student let alone boston person who visits the brew :(

  • Killroy McFate

    Woah. Lockheed-Martin clocks in at #66. Apparently, our rapidly expanding fleet of Robot Killer Stealth Drones is being modeled on old Superman cartoons.

  • http://anotherstinkincartoonblog.blogspot.com/ Masked Stinker

    Ha!

    I’m just an animation geek checking out CB from home.

    I watch Golden Age Cartoons and I try to study them.

    Doesn’t look like I’ll be working in the industry any time soon.

  • s porridge

    Another member of the unaffiliated general public here (although I did serve a 5 1/2-year sentence in the home video industry back in the 90s as product researcher/marketing writer), congratulating Cartoon Brew on its fifth anniversary!

    Thanks for pointing the way to work I’ve been hearing about for years, but was unable to locate until now.

  • Beautiful Mind

    I work at a university (not listed above) and I often read blogs on my down time at work. I’ve only visited this one from home so far but if I’ll see if I can get us on the list next year!

  • Sues

    I’m surprised my school, Hampshire College, made the list. There’s only about 1,400 of us, and I can name pretty much all of the animators here without thinking too hard. I’m very curious how much of the traffic Hampshire generates is just me compulsively checking for new posts.

  • http://cartoonelectro.wordpress.com Novid

    Wow.

    5 years already? Dang im getting old…

    Seems my fathers alma mater (Penn) is there. Im not surprised. There film library is amazing.

  • GhaleonQ

    Pennsylvania’s at 22? Come on, Big Green! Get Dartmouth up there.

  • http://www.scuzzbopper.blogspot.com Ken Priebe

    I typically visit from VanArts everyday in the morning, and from home at night.

  • Rainimator

    I can tell you that you guys have long had a big following among animators in the Seattle-area video game industry. We’re quiet, but we’re loyal!

  • http://sketchblakey.blogspot.com Stephanie

    Whoop! Emily Carr University of Art and Design at number 40!

  • http://www.anikey.nl Anikey

    Don’t forget the small time wannabe animation studios here in Holland are daily readers too :)

  • http://nadjaa.blogspot.com nadja andrasev

    would anyone be able to give some advice on schools? I would love to take classes in animation, even if just evening classes at SVA for example. I’m just not sure which ones are good, because the schools’ sites all state they are great. of course… I’m most interested in NYC, but I want to look into other options as well. thanks so much in advance!

  • http://www.filmbuffonline.com Rich Drees

    Oh sure… Get everyone who reads at work in trouble! :)

    Congrats on the anniversary Brewsters!

  • http://microscopicpictures.weebly.com/index.html John Richardson

    Well, I’m a medical illustrator working for the Dept. of Veterans Affairs, and I’m reasonably psyched that I made your stats… maybe even singlehandedly. I do patient education, nursing education, even physician education, plus some boring posters and stuff. When I’m lucky, I get to animate a project, and when I’m really, really lucky I get to create actual cartoons. So that’s my excuse for visiting the Brew. I check in most weekdays two or three times, probably.

    As for Hallmark, they’ve got animators there who have a lot of creative control, actually. It looks like a great gig to me.

    (And yes, Private SNAFU is my personal life-coach.)

  • Hannah

    My school at 44!? C’mon guys! I check this blog probably two times on most days.
    I can’t believe it’s been 5 years now! I’ve been following this blog for about 3 1/2 years. Here’s to another 5 more

  • http://dailygrail.com/blog/8389 red pill junkie

    What, no visits from the Pentagon? We have to do something about that!! ;)

    I’m just a nobody from Mexico, who visits this wonderful site everyday.

  • Jim K

    For those of us unaffiliated, I just want to thank you guys for posting, for putting this stuff out there for all to see, or for just the suggestion.

    I appreciate it.

  • Nillin

    Portland State University, reporting in

  • http://www.thunderbeananimation.com Steve Stanchfield

    College for Creative Studies here.. Entertainment Arts dept (Animation). I try to read it at least every few days…

  • http://incoherent-thought.blogspot.com Vincent

    Pop in everyday to see whats what.

  • http://virgiliovasconcelos.com Virgilio

    Well… I’m a freelance animator, so you may have a lot of records of my home pc – from Brazil. :)