‘Keep It Clever Australia’ Uses Animation To Promote Public Investment in Education

While animation is most often used as an entertainment form, it can also used to educate, and increasingly, to advocate for social causes. We saw animation yesterday for a gun safety PSA in the United States, and now we turn to Australia where Universities Australia is promoting its Keep It Clever Australia campaign to stress the value of public funding for university education and research.

New Spots: Hermès by Julien Vallée and Honda by Smith & Foulkes

The following two spots attracted my attention for the inventive ways in which they mixed live-action with animation: “Metamorphosis” for Hermès, directed by Julien Vallée of Vallée Duhamel, and “Inner Beauty” for Honda, directed by the venerable production team of Smith & Foulkes through Nexus Productions.