Cartoon Network unveiled their new line-up of content today at its annual Advertising Upfront presentation at New York’s Time Warner Center. The network announced that coming later in the year would be an “all-new re-imagined version of the Warner Bros animated classic shorts, Looney Tunes.” From the press release:
The Looney Tunes Show: A new half-hour animated comedy series starring Bugs Bunny and Daffy Duck. No longer confined to 7-minute shorts, Bugs and Daffy are out of the woods and living in the suburbs among such colorful neighbors as Yosemite Sam, Granny, Tweety and Sylvester. In addition to each episode’s main story, The Looney Tunes Show also features “cartoons within a cartoon.” The Tasmanian Devil, Speedy Gonzales, Marvin the Martian and other classic characters sing original songs in two-minute music videos called Merrie Melodies and the Road Runner and Coyote are featured in 2-1/2 minute CG shorts. This all new series is produced by Warner Bros. Animation. Sam Register (Teen Titans, Ben 10, Batman: The Brave and the Bold) is the executive producer. Spike Brandt and Tony Cervone (both Duck Dodgers, Back at the Barnyard, Space Jam) are the supervising producers.
In addition to the new Looney Tunes and the MAD show we posted about yesterday, the other good stuff revealed today includes:
Robotomy: The animated Robotomy tells the story of Thrasher and Blastus, two outsider teenage droids who are only slightly less horrific than the ultra-powerful robots that populate their planet, Killglobe. Now they face their greatest challenge yet: high school. Armed with a desire to fit in (and little else), Thrasher and Blastus navigate their lives with varying degrees of success. Created by Michael Buckley (The Sisters Grimm) and Joe Deasy and co-executive produced by Christy Karacas (Superjail), Robotomy, a quarter-hour series, will be produced in New York.
Secret Mountain Fort Awesome: When a portal to the world opened and unleashes underground monsters, so goes the premise for Secret Mountain Fort Awesome. The human world had everything these creatures could ever want. The only problem is, humans hate monsters, and they treat them like second class citizens. How unfair! This is their world too. Created by Chowder writer and artist Pete Browngardt, Secret Mountain Fort Awesome follows this clan in their dim-witted efforts to break free of human oppression. The animated series is being produced at Cartoon Network Studios in Burbank.
Young Justice: In Young Justice, being a teenager means proving yourself over and over–to peers, parents, teachers, mentors and, ultimately, to yourself. But what if you’re not just a normal teenager? What if you’re a teenage super hero? Are you ready to join the ranks of the great heroes and prove you’re worthy of the Justice League? That’s exactly what the members of Young Justice–Robin, Aqualad, Kid Flash, Superboy, Miss Martian and Artemis–will found out, whether they have what it takes to be a proven hero. This all-new series is produced by Warner Bros. Animation and based upon characters from DC Comics. Sam Register (Teen Titans, Ben 10, Batman: The Brave and the Bold) is the executive producer. Brandon Vietti (Batman: Under the Red Hood, Superman Doomsday, The Batman) and Greg Weisman (Gargoyles, The Spectacular Spider-Man, W.I.T.C.H.) are the producers.
The network is also going full blast into live action and sports programming. Cartoon Network’s Hall of Game will premiere in early 2011. Partnering with Sports Illustrated, “this high-energy, multi-platform experience will let viewers decide who’s got game from the world of sports. This first-of-its-kind sports award event for kids is created and produced by global sports and will introduce the SI KIDS’ Sports Kid of the Year Award.”
“Last spring we talked about how ‘our voice was changing’ and announced an ambitious slate of diverse and compelling content,” said Stuart Snyder, president and chief operating officer of Turner Broadcasting’s Animation, Young Adults and Kids Media division. “This year we’re delivering and adding great brands and beloved franchises that represent the breadth and scope of Cartoon Network’s ongoing evolution.”
“We’re expanding beyond the boundaries of traditional kid’s content,” said Rob Sorcher, chief content officer for Cartoon Network. “This new programming lineup brings event-quality entertainment to our prime time.”
You be the judge. Other highlights from today’s presentation:
Run It Back Sunday: Cartoon Network takes The NBA on TNT’s game of the week and remixes it for basketball fans of all ages. Run It Back Sunday is a full NBA game in one power hour, complete with fun facts, amazing highlights and explosive special effects. From jams, passes and steals to fun facts and unique analysis, Run It Back Sunday presents an all new way to catch the game of the week.
KROG: KROG is a half-hour scripted live-action comedy pilot from Cartoon Network Studios. To their fans, KROG is an awesome monster costume band sent from Middle Earth to conquer and enslave the human “surface dwellers.” Their fans love them! In reality, however, the members of KROG are indeed monsters sent to conquer mankind. KROG is created by Mark Rivers (Metalocolypse, TV Funhouse).
Unnatural History: Cartoon Network’s first live-action mystery series delivers a new case of cinematic, action-packed comedic adventure each week.
Tower Prep: A one-hour, live-action scripted series premiering this fall, Tower Prep tells the story of a rebellious teen, Ian (Drew Van Acker), who wakes up one morning to find himself trapped at a mysterious prep school that offers no escape. This series is executive-produced and created by Paul Dini (Lost, Batman Beyond).
Sym-Bionic Titan: From creator Genndy Tartakovsky (Dexter’s Laboratory, Samurai Jack) comes an exciting hybrid of giant robot battles and high school comedy. Sym-Bionic Titan follows the lives of three alien teenagers who crash-land on Earth and must protect their new home from alien invaders while navigating the perils of high school life. Sym-Bionic Titan is being produced at Cartoon Network Studios and will premiere on Cartoon Network this summer.
Regular Show: Created by J. G. Quintel, Regular Show was developed as an animated short for Cartoon Network’s Cartoonstitute. A 15-minute animated series, is produced at Cartoon Network Studios.
Scooby-Doo! Mystery Incorporated. From Warner Bros. Animation, Sam Register is the executive producer. Spike Brandt and Tony Cervone are the supervising producers.
Firebreather: Cartoon Network’s first original all-CG animation movie, directed by Peter Chung, created and co-executive-produced by Phil Hester, and executive-produced by Julia Pistor (Lemony Snicket).