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August 17, 2009 11:00 am
The LA Times has a huge front page story in it’s Business section today, reporting on The new shows haven’t reversed the slide. In July, the network had the fewest viewers in that target age range since May 2000 and its least-watched month overall since June 1998. If the ratings on CN were bad before, they are worse now. As an example of some of the actual numbers, courtesy of Nielsen Media Research Data, here are final K6-11 Ratings for Saturday, August, 8, 2009, Cable Networks only (Live + Same Day Data): NICKELODEON - 4.1/25 Avg. (7a-1p) To our friends at Cartoon Network, we want you to succeed. We know we’re not in your demographic, but I and hundreds of thousands of others like me actually care about what you’re doing. We love cartoons and we want them back. To paraphrase 14-year-old Ashley Rosario, quoted in the LA Times article, we’re open to new things as long as they’re not crummy. Stop looking at market research and viewer surveys - you clearly don’t understand them. Or us. What might work at AMC or SYFY or USA and TBS won’t work here. Cartoon Network is a niche channel and you must give the viewers what you promise. I don’t want mustard coming from my ketchup bottle. As long as you are content to follow your competitors, and to recycle worn out ideas, you won’t succeed. You must lead with new ideas, new concepts, new animation. You are programming Cartoon Network as a run-of-the-mill cable kids channel, instead of using the incredible opportunity you have to lead and bond with the animation community - where there is a wealth of talented creators and an abundance of original ideas just waiting to happen. I strongly believe in the potential of Cartoon Network - otherwise I wouldn’t post so much about it. I am heartened by the recent announcement of the two new animated shows and the ongoing production of Pen Ward’s Adventure Time. So until the day you drop the “Cartoon” from your channel’s name and dive completely into obscurity, I’ll be keeping tabs on you. And our readers will let you know what they think. |