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JERRY BECK
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AMID AMIDI
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Donkey Ollie
by amid
June 18, 2008 7:26 am


If nothing else, Animation Magazine serves as an entertaining repository of all the awful ideas that animation studios try to produce nowadays. In the latest issue one of the properties being pimped by this studio is called Donkey Ollie.

Donkey Ollie

It probably wouldn’t be so disturbing if the same company hadn’t taken out a full-page ad on the facing page honoring a certain animator named Ollie (see below). What’s sadder perhaps is that having a crappily animated CG ass named after one’s self is a higher honor than many animation legends have received.

Donkey Ollie

06/18/08  8:06am
Sam says:

And such a characterless and uninspired caricature of Ollie.

06/18/08  8:17am
Zeke Reno says:

I don’t think it’s supposed to be a caricature but it’s so awful who can tell? Follow the link through to the clip and you’ll see the show appears to be about a little donkey who’s to chosen by the messiah. For what isn’t clear. No guess from here. Ouch.

06/18/08  8:27am
Dave (Odd) says:

I was going to call you on the “crappily animated” thing since it doesn’t appear in your post, Amid, but, uh…

http://www.dqentertainment.com/Website/3d_donkeyollie.html

Yowch. I’m not sure Mr. Johnston would’ve liked it. But there’s one good thing about earnest Christian-core stuff: Endless possibilities for satire. “Famialy” values live on!

06/18/08  8:30am

I’m surprised you didn’t comment on that Disney typeface used on the words “Donkey Ollie”. Not that I’m at all protective of the Disney corporation, but I’m really surprised that the monolithic company doesn’t seem to control the rights to the lettering style that’s been used as the Disney “signature” for decades. I’m see the typeface cropping up every now and then in distinctly non-Disney usages, most recently in the window “menu” of a Vietnamese nail shop in a Sherman Oaks mini-mall!

06/18/08  8:59am
Uli Meyer says:

Shameless!
That caricature is a disgrace and embarrassing, how could they?!

06/18/08  9:31am
Leland Holmes says:

Right you are in that the animated ass is more than many animation legends receive in eternal tribute. When Ashton Kutcher cashes in his chips, they’ll probably shut down Los Angeles in his honor for ten minutes.

06/18/08  9:43am

DQ Entertainment is one of the bigger studios (commercially speaking) here in India. The fact that they lack discretion and taste is obvious. But the notion that they do not mean what they say is slightly scary. Animation studios or communities that feel the need to ‘honor’ someone, just because he was someone famous in the animation world, should really just not take the effort. To me, it only reeks of self-promotion through the demise of someone truly great.

06/18/08  9:45am
Polly says:

YES!! Thats the studio that did “The Barbie Diaries”. I worked on that at a misguided studio in New York and I watched that production move along like a train wreck in slow motion. I finally parted ways with them but the final project is so horrific that its hilarious:
http://www.dqentertainment.com/Website/3d_barbiediaries.html
I was told later that the studio lost $1 million on it and more than one career was flushed down the toilet.

06/18/08  9:57am
Manimator says:

Zeke, I totally agree with you about the typeface. Especially the use of that capital “D”, which before even reading “isney”, or in this case “onkey”, you immediately associate that signature “D” with the Disney Company. So you know, or think you know, it reads Disney before even reading it.

It sounds to me like it was just a bad coincidence that the page of Ollie Johnston’s remembrance is right next to the ad about a different crappy 3D donkey named Ollie.

06/18/08  9:57am
Riza Gilderstern says:

My word, this whole studio is planted in the Uncanny Valley!

06/18/08  10:11am
Lurch Poiuyt says:

DQ? Isn’t that a place where Americans can buy ice cream? :P

06/18/08  10:26am
Hulk says:

I just watched the clip. Good lord! (No pun intended). According to Jewish and Christina traditions, the Messiah will ride to Jerusalem on a white donkey. So I’m guessing this is a show for TBN or some other religious network. BTW I’ve been to Jerusalem and there are lots of white donkeys around…they’re not rare at all…and certainly not as badly designed or animated as Ollie. These characters look the bastard children of retarded versions of Rudolph the red Nosed Reindeer and Donkey from Shrek. I would watch this show but only to laugh at it with friends… and preferably after smoking a joint. RIP Ollie Johnston. Don’t spin in your grave too much. They meant well.

06/18/08  10:30am
Keith Paynter says:

So, India has Bollywood movies (which I don’t think I could sit through for long), and (for lack of a better term) “Banimation”, which in quality rates slightly lower than Super Nintendo? Messiah, indeed!

06/18/08  10:31am
greg m says:

Ollie looks like he’s about to whup some butt in that drawing.

06/18/08  10:31am
red pill junkie says:

Man… this is wrong on so many levels, where could I begin?

Yes, Disney’s lawyers are going to have a field day with those guys over the use of that typeface.

I’m also seeing they are going to make an animated series of Iron Man? Considering the success the movie had, is it wise of Marvel to let them handle this project?

06/18/08  10:46am
Dan says:

Look at that corporate PR photo on their homepage. You see, this is what happens when the suits make artistic decisions. At least that image of Ollie is shall we say, “off-model”. But, it’s sad nonetheless.

06/18/08  10:55am
Brannagin's Law says:

This is why I haven’t read Animation Magazine in years, they’ll print anything for money. I find this ad to be pretty disrespectful as is the creepy religious freaks’ donkey animation.

06/18/08  10:58am
Thad says:

Not to mention that caricature of Johnston sucks big time.

06/18/08  11:28am

I agree with Uli…so SO very shameless. You put out a tribute to a great animator, a man who just passed away…only to use it as a sales hook for your own project. Disgusting.

06/18/08  11:36am
Tom says:

I’d bet anything that the original development of ‘Donkey Ollie’ had NOTHING at all to do with being an homage to the great animator — but that, just because of an “opportune” death and coincidental first name, the DQE marketing division dreamed up the use of that Disney font and attached the shameless Ollie Johnston “honor” association for convenient publicity. Absolutely despicable exploitation of the passing of a beloved artisan.

(Even if Ollie J. WAS an inspiration from the beginning, then, out of respect for his recent passing, the piggy-back marketing promotion should have been withdrawn from their publicity campaign.)

06/18/08  11:39am
A reader says:

That image of Ollie was swiped from a portrait photograph on either the Disney legends or official Disney obit page in the trades and elsewhere. It was clearly traced, then tweaked and overdrawn in a weak attempt at a “caricature”.
I’d think it isn’t meant to be disrespectful, it’s just unfortunately not very competent or appealing.

06/18/08  12:24pm
James N. says:

Heh… what do you expect from the makers of “Casper’s Scare School” (I caught a clip of that on Cartoon Network last year around Halloween… it was simply awful)?

I took a look at the clip on the website and to top it all off the sound was completely out of sync so it was (even more) unwatchable.

06/18/08  12:37pm

not only that but the ad for ollie is written really crappily. theres numerous grammatical errors and incomplete sentences!

06/18/08  12:37pm
Altred Ego says:

Ugh. Looks terrible.

BTW, there is BOLT footage online!

06/18/08  12:45pm

I know why that illustration looks so familiar. It’s not Ollie — it’s the actor, Jack Elam.

06/18/08  1:52pm

I wasn’t gonna say anything, but I think that’s a disgrace. Even using the Disney signature font.

What’s wrong with that company (meaning, how come they suck so much)? And how did they get a gig as big as a Marvel series?

06/18/08  2:23pm
PCUnfunny says:

That drawing of Ollie is slightly less ugly then that Donkey thing.

06/18/08  3:40pm
Tommy E. Brierly says:

Long time Brew reader, first time poster.

Why in the world does that Ollie caricature looks like it came from a marvel comic?

06/18/08  3:41pm
Zach says:

You know… the name “DQ” sounds just one syllable off from another animation studio you may have heard of… DiC. Their animation style is extremely similar. With shows like Winx, go figure, right?

I don’t think it has anything to do with Ollie Johnston, but putting it next to a donkey with the same name done in Disney typeface is a huge mistake. I know Animation Magazine has had some embarrassing ads and articles, not to mention contests, but this is just terrible.

What bothers me most is that I know there are moms who think this is “quality” children’s entertainment. It doesn’t make sense, but it’s true.

06/18/08  4:42pm
Andrew says:

Animation Magazine is good for other things! Heck, I was thinking of getting a subscription.

06/18/08  4:47pm
Paul N says:

I kinda liked the clip of the cat and the vacuum…

06/18/08  6:21pm
Helen Twelvetrees says:

Animation Magazine is good for one thing if you own a parakeet.

06/18/08  6:32pm

Why am I reminded of Tom Hignite and Miracle Mouse?

http://www.gather.com/viewArticle.jsp?articleId=281474976832404

06/18/08  6:49pm
Rich D says:

Scott and the others who commented on the font.

Take a good look at the circle Donkey Ollie is in and then at some of the circles around it. Almost a bit Mickey-ish there, wouldn’t you say?

06/18/08  8:13pm
Shaw says:

Proof positive that any kid with a laptop and a CG program can take any animal, steal elements of Disney and create crap that he labels as a “family fun movie”.

Next up: “The Adventures of Larry the Lice” with MUSIC! FUN! ADVENTURE! And CG animation so crudely created it makes the bathroom graffiti at McDonald’s look like Picasso . . .

06/18/08  8:48pm
Celia says:

I finally read their Ollie tribute: it’s awful!

The chosen font deterred me from reading it the the first time. Don’t they have proofreaders in India?

06/18/08  9:13pm
DanO says:

“It’s not Ollie — it’s the actor, Jack Elam.”

No its not. Its Lee Van Cleef.

06/19/08  2:16am
PorkyMills says:

How does a studio like this get such an profitable and big license as Iron-Man? Sad state of affairs for the television animation industry…

06/19/08  6:08am
Mark McDermott says:

Well, more than a couple badly-conceived “religious” movies have come from clueless chop shops and sank like stones. Remember the “family friendly” animated “Passion?”
But that figure standing next to the hideous donkey… is that supposed to be a _blond_ Jesus?

06/19/08  8:18am
Ben says:

Ugh…this is so ugly. The tribute to Ollie is totally cancelled out by the awful donkey model next to him. I have no idea if they named that donkey “Ollie” before his death, or “in memory” of him…but I did find many “Donkey Ollie” clips on Youtube…(shudders). I was also very surprised they had the nerve to use the Disney font and now get in trouble for it.

Oh, and this whole “biblical story” about a small donkey helping Jesus/family/whoever…wasn’t this done by Disney in 1978, called “The Small One”. Even though that short wasn’t the greatest example of Disney animation, it’s still lightyears beyond “Donkey Ollie”….

06/19/08  8:45am

The quantity of wretchedly animated, unwatchable shows which this studio has produced, is truly astounding. This is just another failure in a long line of failures. What a shameful way to market their product, too.

One more reason to ignore them.

06/19/08  8:46am
Brad Constantine says:

Donkey looks more like Ward Kimball…hehe
And the drawing next door? Ollie Johnston, Bounty Hunter!
Don’t *uck with Ollie!! He’s an animator on the edge.

06/19/08  8:47am
Paul N says:

The irony of using the Disney font is that some fundamentalists have managed to find the number “666″ in the swirls of the ‘y’, the ‘o’, and the dot on the ‘i’. Of course, that only works if there are at least three of those letters in “dOnkeY ollIe”…

06/19/08  8:53am

If they’re not stealing Disney’s typeface, they’re stealing lyrics from the Spice Girls. I thought the lyrics from their song were eerily familiar… or maybe it was just the animation that was eerie.

And that tribute to Ollie could have been written by a robot.

To demonstrate my point, read the following passage:

Ollie was responsible for creating “amazingly beautiful characters portraying HUMAN emotions of kindness, friendship,” etc.

It’s as though they only understand emotions as an abstract human concept. Uncanny Valley indeed.

06/19/08  9:10am
Steve Wojcik says:

I also love the blatant disney font rip-off that the stupid donkey cartoon throws in its ad.

06/19/08  10:28am

The Drawing of Ollie looks like he’s going to fight Aliens with super powered girls with large boobs for the delight of horny 14yr olds.

06/19/08  10:58am
Celia says:

take a look at this Donkey Ollie fansite: http://www.donkeyollie.com/blog/2005/10/images-from-donkey-ollie-better-than.html

I purposely chose the post where they state, “Images from Donkey Ollie better than Disney.” What else is there to say? I’m speechless.

06/19/08  11:44am
Dan says:

If I had done that ad, the Mouse would crucify me. Let’s see what happens next, it should be interesting. Those are some of the most blatant and kitschy infringements on Disney I’ve ever seen. I can’t help wondering if it was truly well intentioned (the tribute page) amplifying our cultural differences.

06/19/08  3:12pm
tom says:

I have a strong dislike for that magazine, as it seems to be a house organ for the shit industry. What isn’t a barely-disguised press release there is a paid advertisement. Tiny, awful animation outfits will pay for congratulations and tribute pages just to connect themselves to bigger more established (talented) producers and animators. I’ve never looked through an issue of Animation Magazine and felt anything but depressed when I put it down.

06/19/08  4:38pm
Jack Hammerstein says:

It’s amazing how Cartoon Brew loves to rag on Animation Magazine every chance it gets. They don’t mention the artist profiles or stories about upcoming talented animators in that same issue, but choose to criticize a tribute ad. Sounds like sour grapes to me!

06/19/08  7:48pm
tom says:

Everyone- stop! Hammerstein!

06/20/08  3:09am
Jesse says:

I think the Brew should ask a few of it’s “subscribers” to submit their own Ollie caricatures so this guy could get a feel for what it is he’s missing. On a personal note, I have to say I’m not quite as bothered by the poor likeness as much as I’m annoyed by the lack of personality.

If the caricature is as good as this gets, I’m probably going to steer away from the “Donkey Ollie” link. Sorry, Amid. But thanks for going the extra mile.

06/20/08  11:16am
Jonathan Samuels says:

Is this what it comes down to, rampant criticism? Maybe we should focus on the sentiment instead of reading all of this negative garbage into it. A wonderful talented artist passed away and his presence on earth changed us forever. The ad was a tribute to him, leave it at that. Also if is worth mentioning that Cartoon brew really mispresented the size and placement of these ads. The Donkey Ollie was a small part of a composite ad that had nothing to do with the Ollie Johnston tribute ad. I happen to love Animation Magazine as do all of my associates. It is the only publication that has been focused on all aspects of animation for 20 years. Try reading it.

06/20/08  2:20pm
Dan says:

Jonathan, I’m glad you pointed that out. Context is everything.

06/20/08  4:59pm
William B says:

Jonathan, these types of ads, although designed to look as if they are in tribute to anotehr animation legend, are usually more inspired by a studio wanting to appear as if they are peers and equals of the person or studio being lauded. I think that that is in part what folks here are mocking.

06/21/08  3:48pm
amid says:

Jonathan: I didn’t misrepresent anything. In the post, I wrote “one of the properties being pimped” which implies that it’s not the whole page. I also wrote that they took out a “full-page ad” for Ollie Johnston. The only reason I didn’t include the full-page for Donkey Ollie is because it would have been too small to see and would have required an extra click for readers to enlarge. But the juxtaposition of Donkey Ollie and Ollie Johnston is readily apparent to anybody who sees it, and in fact, was first noticed by a friend who told me about it.

06/23/08  6:20am
H Park says:

This is what happens when business people try to make animation.

08/2/08  5:45pm
D Wilborn says:

Ick. I hate the DVD - which I have seen too many times because it was given for free to my daughter at her club. The animation is terrible, but the voice acting is even worse - I can’t decide if it is the writing or the horrible actors. Probably both.

An annoying example of animation gone wrong. I’m glad there are good Christian animators working over at Big Idea - even the veggies are ashamed at D O!

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