Two of Tiktok’s most popular artists, Nutshell Animations (20.6 million followers) and King Science (12.7 million followers), have signed with management company Odd Projects and manager Nate Ruff.
- Nutshell has amassed more than 350 million likes across their social media platforms and has partnered with popular artists including Doja Cat, Maroon 5, and Ed Sheeran. The mostly black-and-white animations on their page generate hundreds of thousands of views each, regularly reaching into the millions.
- King Science’s avatar appears in blue jeans, a hoodie, and a yellow crown in every video on his channel, sometimes starring in music videos, narrative shorts, or quick visual gags. His Squid Game parody generated more than 55 million views. Science was named in Tiktok’s 2021 Discover List and has done commercial work with brands such as HP and Adobe.
- In Odd Project’s own words, the outfit “is a management company empowering creators. We believe social media is a foundation for creators to take risks and develop projects otherwise impossible. We help creators execute their vision across brand partnerships, merchandise, books, podcasts, games, television, and more.”
- At the company, the artists will be managed by Ruff with support from Odd Projects newcomer Arjun Das, who previously served as day-to-day manager for Tiktoker Michael Le (50 million followers).
News of the signings was first reported by Tubefilter.