Cartoon Brew

FELIX CHEVROLET

Another L.A. cartoon landmark is the subject of an L.A. Times article (registration may be required) today.

Felix Chevrovet has been a fixture in downtown Los Angeles since 1923. According to the article, Winslow B. Felix traded Pat Sullivan a new car in exchange for use (apparently in perpetuity) of the Felix character as a mascot for his car dealership. The earliest example of animation licensing? Unless there is a long lost Gertie the Dinosaur hamburger stand or Farmer Alfalfa action figure, it may well be!

Posted by at April 3, 2005 02:16 PM