October 06, 2006

LOONEY TUNES MURAL IN HOLLYWOOD

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I got some photos of the bizarre DRx Looney Tunes mural in Hollywood, which I mentioned in this post a few days ago. It fills an entire wall... and apparently the painting "evolved" over several weeks. Below is a later, more gruesome, version. Click on photo below for a larger image.

With Looney Tunes for all intents and purposes off the air (save for a precious few appearances on Boomerang and TCM), and the LOONATICS revamp on Kids' WB! ruining the characters as a children's brand, I will give Warner Bros. some credit for not giving up on the original designs and aiming this marketing effort towards older teens and adult consumers.

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Here's a music video (below) I found on YouTube relating to this new merchandising agenda. For more information about this DRx campaign, check out the What's Up, DRx website.



Posted by JERRY at October 6, 2006 10:00 AM