Artists and writers working for Mad Magazine were informed on Wednesday that the publication would no longer produce original content. The news has sparked an outpouring of tributes on social media from artists and writers, among them many animators, who were inspired by the American humor magazine.
“Getting the e-mail today was crushing,” cartoonist and writer Evan Dorkin wrote on Twitter. “Seeing MAD close down hurts, especially during a morbidly depressing year for cartoonists and the comics industry in general. And my heart goes out to the Usual Gang freelancers.”
Following its August issue, the iconic humor publication will also no longer be available for sale on newsstands. New issues comprised of reprint material will be mailed to existing subscribers and available via direct market sales (i.e. comic shops). While the end of Mad is not imminent, it’s unclear how the magazine will survive without the type of new content that it has produced continuously throughout its nearly 70-year history. Mad, started by publisher William Gaines and editor Harvey Kurtzman in 1952, is owned by AT&T-Time Warner, through its DC Comics subsidiary.