This year, box office experts have consistently underestimated how animation would perform at the box office, and Dreamworks’ Trolls proved no exception. The Mike Mitchell-directed film enjoyed a powerful $45.6 million (estimated) launch in the United States, at least $5-15 million higher than what industry observers had predicted.
Trolls opened in second place, behind the $85 million debut of Doctor Strange. Compared to the last couple Dreamworks entries, Trolls fell in between the $41.3m launch of this year’s Kung Fu Panda 3 and the $52.1m bow of 2015’s home.
The opening weekend Trolls audience skewed heavily toward females (over 60%) and families (over 70%), which gives Trolls two more weekends of clear sailing before the arrival of the next PG film targeting a similar audience: Disney’s Moana.