Stephen Curry and Erick Peyton Stephen Curry and Erick Peyton

Unanimous Media, the production company co-founded by NBA basketball star Stephen Curry (top, left) has signed a multi-year first-look development deal with DreamWorks Animation for kids and family content.

The animation deal is part of a broader agreement with Comcast NBCUniversal in which Unanimous, whose other founder is Erick Peyton (top, right), will also develop scripted and unscripted television projects for Universal Studio Group. Other potential outlets for Unanimous productions include NBC News Studios, MSNBC, CNBC, Universal Parks & Resorts, and Comcast’s Xfinity brand.

“Our goal at Unanimous has always been to create content that is not only entertaining, but also uplifting and inspirational,” Curry said in a statement. “It’s incredible to imagine all the different ways we can make this vision come to life by incorporating all the amazing assets across Comcast NBCUniversal’s portfolio that has a footprint in all areas of media and entertainment.”

Comcast labels this agreement as its first-ever “Global Talent Partnerships” deal, but adds that it has been developing this “symphonic” cross-portfolio approach with other talent including Meghan Trainor, Miley Cyrus, Jordan Peele, Justin Lin, and Seth MacFarlane.

“While Stephen is a world class athlete, his brand and mission transcends the basketball court,” said Jimmy Horowitz, vice chairman, NBCUniversal Business Affairs and Operations. “The reach of Comcast NBCUniversal’s diverse portfolio will allow us to collaborate and support Stephen and Unanimous’ goals and ambitions while making compelling and impactful content for a global audience.”

One of Curry’s first projects will be to reimagine NBC’s long-running PSA campaign “The More You Know.” For the refreshed approach, Curry will sit down with John Legend to discuss topics related to diversity, equity, and inclusion for videos that will appear across various NBCUniversal platforms, including Peacock.

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Amid Amidi

Amid Amidi

Amid Amidi is Publisher and Editor-in-Chief of Cartoon Brew.

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