ViacomCBS’s Entertainment and Youth Group has figured out a solution for standing out in a “crowded landscape”: revive shows that were big three decades ago. At the heart of this program is the division’s new Adult Animation Unit, which now has a leader in the form of Grant Gish.
From August 31, Gish will officially be the media conglomerate’s senior vice president, adult animation, entertainment and youth brands. He’s moving there from Disney’s Marvel Studios, where he launched the Adult Comedy and Animation group and developed the forthcoming series M.O.D.O.K. and Hit-Monkey. He was previously at Fox Animation, where he helped develop Bob’s Burgers and oversaw American Dad — two huge hits.
At ViacomCBS, Gish will spearhead a fast-growing slate of original adult animation for channels like Comedy Central and MTV, as well as the company’s streaming platform CBS All Access. In practice, that means bringing back old brands. To quote Chris McCarthy, president of the Entertainment and Youth Group: “In this super crowded landscape, having IP that people feel passionate about brings that audience in.”