Today marks the American release of the Weinstein Company’s Escape from Planet Earth, a film that is best known for the nasty legal fight surrounding its production. The film is produced by Canada’s Rainmaker Entertainment and directed by Cal Brunker, heretofore a board artist on features like Horton Hears A Who!, 9, Despicable Me, and Ice Age: Continental Drift.
Most box office projections are estimating around $10 million for the four-day President’s Day holiday weekend. That sounds about right. It’s been poorly promoted for a film that will open wide in nearly 3,300 theaters. Personally, I can’t recall seeing a single ad for the film in New York City, whereas any animated feature opening on so many screens is typically accompanied by subway ad campaigns plastered around the city. Perhaps the Weinstein Company chose to invest the film’s marketing budget on children’s cable stations and elsewhere.