Earlier this month, it was announced that DreamWorks Animation had purchased the YouTube channel AwesomenessTV for $33 million in cash. Factoring in earnings and performance targets, the sale has the potential to attain $117 million in profits.
An online aggregrator-network aimed at young male entertainment consumers, AwesomenessTV was founded as collaboration between TV producer Brian Robbins (Smallville), United Talent Agency and law firm Ziffren Brittenham. According to the May 1st press release, it “has already signed up over 55,000 channels, aggregating over 14 million subscribers and 800 million video views.”
“Awesomeness TV is one of the fastest growing content channels on the Internet today and our acquisition of this groundbreaking venture will bring incredible momentum to our digital strategy,” said DreamWorks head Jeffrey Katzenberg. “Brian Robbins has an extraordinary track record in creating family content both for traditional and new platforms and his expertise in the TV arena will be invaluable as we grow our presence in that space.”