As far as the critics are concerned, Genndy Tartakovksy’s frenetic second cartoon installment of Sony’s Hotel Transyvlania franchise flies safely down the middle. But risk-taking doesn’t matter to studios, a refreshingly frank Tartakovksy hinted to Cartoon Brew this week. In Hollywood’s final analysis what audiences will pay to see is what counts as success in the industry. And audiences paid plenty this weekend, propelling Hotel Transylvania 2 to a September box office record, despite less than half of critics approving of the film.
“While it won’t ever be mistaken for premium Pixar,” explained The Hollywood Reporter’s Michael Rechtshaffen, “the Sony Pictures Animation effort should have no problem scaring up a monster debut —- the first Hotel Transylvania set a September opening weekend record -— especially considering it’ll have the family market all to itself.”
Once the Halloween season’s box office receipts are fully tallied, Hotel Transvylvania 2 could replicate its predecessor’s $148 million American haul, as well as its “A-” Cinemascore rating. Until they are, critics in the trade and mainstream press seem plenty happy to give the Samurai Jack, Sym-Bionic Titan, and Star Wars: The Clone Wars director his well-earned animated props.