Hyundai Advertises Car with Wall-Projected Animation

Hyundai created this ‘live’ performance piece to promote their 2012 Accent. They suspended a real car sideways against a building wall, and a real human walks into the car, but everything else is projected animation. The piece debuted in Kuala Lumpur, Malaysia last February, and is scheduled to be shown at the New York International Auto Show beginning this weekend.

Some have described it as projection mapping, and indeed, it does appear to be showing on three separate surfaces, but there’s not a whole lot of mapping since the projection is onto flat surfaces. Regardless of how it’s described, it’s a novel site-specific installation, and it would be interesting to see more companies explore advertising in this direction.

This video gives some clues about how the show was installed:

(Thank, Mike Rauch)

Mike Smith’s Website

Mike Smith

The website of director and animator Mike Smith — RealMikeSmith.com — is a model for how an artist’s website should function. It’s an easy-to-navigate site packed with rare films, storyboards, line tests, commercials and music videos dating back to his earliest days, and materials from unproduced projects. I spent half an hour on the site and didn’t even come close to scratching the surface of everything that’s posted. Of course, it also helps that Mike has produced some excellent work throughout his career that’s well worth a view.

Japanese Government protests Herald Tribune cartoon

Japan Probe is reporting that the Japanese Consulate in New York has officially complained to the International Herald Tribune after the newspaper printed the following comic:

“The consulate complained that it was “regrettable” to see such a comic, given the fact that the safety of Japanese food exports is being verified by customs officials in both Japan and America.”

Don Figlozzi, the First TV Animator?

Historian Harvey Deneroff has posted a fascinating interview with Fleischer Studios veteran Don Figlozzi that he conducted in 1979. In it, Figlozzi (1909-1981) speaks about working as a “television artist” at WPIX in the late-1940s. If he wasn’t the first regular animator working in television, he was certainly among the first:

“They asked to see some samples, and I realized I wasn’t dealing with anybody that had been used to looking at art samples before. I was dealing with laymen, so to speak, engineers and people like that, and Hank Ross, who was a director, didn’t know anything about the art end of it. So I figured I’d make the stuff as close to TV as possible. I made their call letters and a call background – just like an announcement background. And then I made a series of things like the Twentieth Century-Fox heading that they have now; I originated that for WPIX, where letters come over a skyline; and worked up several different things: maps, little tiny maps – I thought everything had to be drawn small, so I did them small. I worked with a magnifying glass.”

INTERVIEW: How The Rauch Brothers Make Shorts for PBS

Rauch Brothers

Rauch Brothers Animation, operated by Brooklyn-based Mike and Tim Rauch, epitomizes all that is good about New York animation. A couple years ago, they started producing self-funded animated shorts based on audio recorded by the StoryCorps oral history project. These films inspired an entire series of shorts commissioned by the PBS documentary program POV. The Rauch Brothers are now producing their second season of StoryCorps shorts for POV.

I conducted an interview via e-mail with Mike and Tim to learn more about their unconventional background and how their passion project evolved into a full-time job. They will also be presenting their work TONIGHT (4/20) in New York at an ASIFA-East program. In addition to previewing some unaired shorts, they’ll be discussing the process of producing these shorts. The screening begins 7pm at the School of Visual Arts (209 East 23rd Street, 5th Floor, Rm 502). Admission is FREE.

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CARTOON BREW: Tell me a little bit about your backgrounds. Neither of you studied animation in school, right?

MIKE RAUCH: We both drew voraciously in grade school, and studied animation and drawing on our own throughout grade school, junior high, and high school. Our teenage brother knew we were into cartoons, and in 1992 he took us to see Beauty and the Beast at a dollar cinema that showed movies after their initial run. When we left the theater, we were both convinced that animation was our future. 

TIM RAUCH: The more we got to know about Disney animation, the more we came to respect the role of traditional draftsmanship skills in creating hand-drawn animation. Eventually, we discovered the work of Aardman Animations and the film Going Equipped in particular. Seeing an ex-convict tell his life story through quiet, carefully observed acting was very powerful for us and we began to think about using animation to tell stories about the human condition.

MIKE: I had dreamed about going to a school like CalArts since the age of 12. However, with six kids to send off, our parents sent us to whatever school offered the most scholarship money. For both me and Tim that turned out to be St. John’s University in Queens.  
 
TIM: St. John’s didn’t have any animation courses and the focus was very much on traditional visual arts training. By the time I finally got back around to trying my hand at animation in my senior year, I had spent a good deal of time studying master drawings and sketching people in the subway. As when I was a kid, I was more interested in using small adjustments in posture or little facial ticks to act out a story than bigger, louder movements. With our current work, I am still very interested in these subtleties but we are also beginning to embrace clearer staging and broader acting when it can enhance the story.

MIKE: Self-study and self-directed work has always been a major part of our lives, so we never considered not having a formal training in animation as a limitation. In fact, I think the reverse can sometimes be true. I studied graphic design in college and enjoyed it, but after four years of school I found that all the rules and practices I learned were holding me back. When I sat down to a blank page, there was a war in my head. I found myself overly concerned with the “right way” to do things.

I eventually landed at StoryCorps, where I helped record interviews with everyday people and edit them for radio broadcast. It was a really exciting time for me because I was learning how to shape stories in a much more organic, experiential way than I had learned design. I learned a lot by simply using my ears, my intuition, and then getting feedback from my editor. While I was working for StoryCorps, Tim and I started to work collaboratively, returning to our long-running interest in animation.
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“Top Cat/Don Gato” teaser

As previously reported on Cartoon Brew, coming this fall to cinemas in Mexico: Don Gato (aka Hanna-Barbera’s “Top Cat” or “Boss Cat”), a hand drawn feature in 3D. I wasn’t going to post this teaser as there isn’t much animation in it – but what’s there looks intriguing. And I had so many friends sending me links to it, I figure we gotta give our readers a chance to weigh in:

(Thanks to Chris Sobieniak, and many others)

“The Looney Tunes Show” press release

(This post is an example of the unedited press releases we now feature every day, compiled by Chris Arrant, on our new CB BIZ page. Headlines of each post are now listed in the top box on the right-hand column. Please check CB BIZ every day for a daily dose of the news direct from the source themselves)

Animation’s most beloved characters are back in an all-new series, The Looney Tunes Show, premiering Tuesday, May 3, at 8 p.m. (ET, PT) on Cartoon Network. Bugs and Daffy haven’t changed – but their living situation has. Bugs is as brazen, sarcastic and ahead-of-the-game as ever, and Daffy, despite his narcissistic, sociopathic and paranoid tendencies, is Bugs’ best friend and seemingly permanent houseguest. No longer confined to seven-minute shorts, their larger-than-life personalities (and egos) offer an irreverent, comical take on our modern world and introduce a whole new realm of possibilities. Now Bugs and Daffy can wreak as much havoc at the grocery store or the DMV as they once did in the forest.

The premiere episode, “Best Friends,” sets the scene for this unlikely pair’s dynamic. Daffy decides the duo can make a quick buck by going on the game show Besties, where best friends answer questions about one another. However, it becomes quite clear that self-absorbed Daffy knows absolutely nothing about Bugs. Daffy wants to make it up to him with a fabulous cruise, but cannot even do that right.

Throughout the series, familiar faces from the Looney Tunes universe join Bugs and Daffy. Rounding out the cast are the eternally optimistic Porky Pig, the quick and quick-witted Speedy Gonzales, the insane but lovable Lola, Yosemite Sam, Foghorn Leghorn, the Tasmanian Devil, Marvin the Martian, Pepe Le Pew, Tweety, Sylvester, Granny, the Witch, Gossamer, Tosh and Mac Gopher, and the newest character of the bunch, Daffy’s no-nonsense girlfriend, Tina.

The series also features Merrie Melodies – animated music videos of original songs spotlighting everyone from Elmer Fudd to Pepe Le Pew, plus all-new adventures with the Road Runner and Wile E. Coyote in stunning CG. All this together in one half-hour comedy, The Looney Tunes Show delivers fresh, sophisticated humor, heartwarming moments and something Looney for everyone.

The Looney Tunes Show will join fellow cartoon icons from the hit animated series Scooby-Doo! Mystery Incorporated on Tuesday nights. Scooby and the gang are back solving mysteries in the spooky town of Crystal Cove – including the overarching mystery of Mister E. and their Mystery Incorporated predecessors – when season two of Scooby-Doo! Mystery Incorporated premieres on Tuesday, May 3, at 7:30 p.m. (ET, PT).

The Looney Tunes Show and Scooby-Doo! Mystery Incorporated are produced by Warner Bros. Animation. Sam Register (Teen Titans, Ben 10, Batman: The Brave and the Bold) is the executive producer of both, and Spike Brandt and Tony Cervone (Duck Dodgers, Back at the Barnyard, Space Jam, Tom and Jerry Tales) are supervising producers.

Radio Station’s homage to Tex Avery (1980)

This one is new to me. Back around 1980 there was a radio station (KTNQ) in L.A. branded “10-Q.” Apparently they commissioned a 30-second TV spot animated in the style of Tex Avery. Reader Mike Clark sent it in to us, saying:

“The animation was dead-on to Tex’s style and I taped a copy off the air on Betamax. Lately I’ve been dubbing the old Betamax tapes to DVD and found the 10-Q spot. Please share it with your readers.”

“Mural Man” by Patrick Jean

No doubt inspired by the graffiti animation of artist BLU, Patrick Jean (Pixels) directed this commercial for UK’s Passion Pictures, for client Credit Confidential. The live action was shot on location in Buenos Aires.

Credits
Director: Patrick Jean
Producer: Anna Lord
Live Action: Producer: Debbie Crosscup
VFX Supervisor: Neil Riley
CG Production: Manager Aline Ngo
2D Animation: Jerry Forder, Edward Hall
2D painting: Steven Lall, Alan Henry, Tony Clarke
Modelling: Ian Brown
Editor: Jamie Foord
Mural Design: Matt W Moore
Character Design: Yann Benedi and Celine Desrumaux
Music: Eclectic TV
Voice over: Kenneth Crannam