Although Japan’s SoftBank wasn’t successful in its bid to purchase DreamWorks Animation, DreamWorks CEO Jeffrey Katzenberg continues to seek a buyer for his animation studio.
DreamWorks Animation has announced the launch of DreamWorks Press, an in-house publishing operation that will produce digital and print books based on their popular properties like “Kung Fu Panda,” “Madagascar,” and “Shrek,” as well as upcoming films like “B.O.O.: Bureau of Otherworldly Operations.”
If you’re still wondering why DreamWorks Animation spent $33 million last spring to buy the YouTube channel AwesomenessTV, an article about Netflix in the latest issue of the “New Yorker” offers an explanation that I found to be succinct and worth sharing.
Earlier this month, it was announced that DreamWorks Animation had purchased the YouTube channel AwesomenessTV for $33 million in cash. …