Pixomondo Pixomondo

Sony Pictures Entertainment (SPE) has acquired Oscar- and Emmy-winning virtual production, visualization, and vfx company Pixomondo.


  • Under the terms of the deal, Sony now owns 100% of Pixomondo, which joins Sony Pictures Imageworks and Sony Innovation Studios in expanding the company’s vfx and virtual production capabilities. Sony was particularly attracted to Pixomondo virtual production capabilities and sees the acquisition as helping to enhance “Sony’s role as one of the leaders in virtual production.”
  • Over two decades, Pixomondo has grown its vfx services to span animation, digital assets, characters and creatures, compositing, crowd simulation, environments and world building, layout, lighting, rigging, and roto. Current productions featuring Pixomondo work include Prime Video’s The Boys, HBO Max’s House of the Dragon, Paramount+’s Star Trek: Strange New Worlds, as well as upcoming features such as Ant-Man and the Wasp: Quantumania, Matilda the Musical, and The Magic Flute.
  • SPE acquired the vfx company from Mayfair Equity Partners, a technology and consumer investor company. Terms of the deal were not disclosed.
  • Pixomondo will maintain three LED soundstages and seven offices in the U.S., U.K., Germany, and Canada. The acquisition comes just a few weeks after Sony Innovation Studios unveiled its first LED soundstage at Sony Pictures Studios in Culver City.
  • Pixomondo CEO Jonny Slow will continue in his role at the company, reporting to SPE chairman of global tv studios and corporate development Ravi Ahuja.
  • In a release, Ahuja said: “Pixomondo’s impressive end-to-end virtual production technology, software, and solutions further build Sony’s leadership in high quality visual effects and virtual production. And, for our tv studios, Pixomondo’s capabilities will make the hundreds of shows we produce for our streaming and network partners even more exceptional.”
  • Said Slow: “Sony’s legacy and creativity-driven technology strategy mean that our company has found a home where it can truly thrive. We look forward to continuing to innovate in the virtual production and vfx space with our clients over many years to come.”


Pictured above: virtual production of Star Trek: Strange New Worlds