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Award Season Focus

Michael Eisner Proclaims “Get a Horse!” The Best Film of the Year

Former Disney CEO Michael Eisner took to his Twitter account yesterday (yes, he has a Twitter account) to proclaim the Disney short Get a Horse! as the best film of the year:

To describe the film, he used adjectives like “original,” “brilliant,” “creative,” and most curiously, “theme park quality.” That last one is the positive spin on the film’s CG animation, which has been vociferously criticized by others, like Sam Adams who wrote in Indiewire, “The 3D animation looks garish and clunky next to to the faux old-school imagery, but it’s loud and attention-grabbing, ‘awesome’ in a manner that suggests Mickey’s new pal Poochie could show up at any minute.”

In a follow-up tweet, Eisner congratulated the box office success of Frozen. You can almost see Eisner kicking himself for not coming up with the two-princess-in-one-film idea himself. So many missed merchandising opportunities, Michael.