Los Angeles, CA-February 3, 2012- Zuffa, LLC, owner of the Ultimate Fighting Championship(R) (UFC(R)) brand, turned to Digital Domain to create a new show open for its legendary matches, set for debut at UFC(R) 143: DIAZ vs. CONDIT live on Pay-Per-View at 10 p.m. ET/7 p.m. PT on Saturday, February 4. The :60 second piece combines archival footage of iconic UFC bouts mapped into entirely imagined backgrounds that illustrate how mixed martial arts has evolved from a niche following into one of the biggest sports worldwide and includes a score by famed film composer and music producer Hans Zimmer, through his company 14th St. Music. The new show open will air on UFC Pay-Per-View programming.
“The UFC is heading into a new chapter and taking the brand to the next level,” said Dana White, UFC President.Â “We’ve had the same show open for the last 9 years and with this monumental FOX deal, and the global expansion of the UFC, we wanted to come up with a new show open that paid tribute to the fighters who helped us build the business and grow the sport.”
When Digital Domain first met with UFC president Dana White, he wanted a new show open that conveyed the full breadth of the UFC’s history while also showcasing the various fighting disciplines represented by the stars of the sport. Huxley, a director with Digital Domain’s Mothership, came up with the concept of illustrating UFC’s rise from the gym to the mega-stadium as a metaphor for the ascent of the sport, featuring iconic moments from real UFC matches dating back to its inception in 1993. With each tap out, blow, punch and kick, the strength of the fighters causes the concrete of the mat and surrounding structure of a dark run-down gym to fracture and crumble away. The debris clears away piece by piece, through generations of MMA gyms and fighters to reveal the rise of a new Octagon(R) with huge steel lighting girders that come up through the floor. With the impact of each demolishing blow timed to the music, the new stadium constructs itself around a rotating cast of famed UFC fighters, to eventually reveal an epic, modern arena filled with 120,000 fans.