A funny thing happened to Dreamworks’ Rise of The Guardians on its way to box-office oblivion – it’s quietly becoming a hit.
In its third weekend in release, 19 days at the box-office, Guardians was the number #2 film in the U.S. (grossing $10.5 million, with a total come of $61.9 to date), behind James Bond’s Skyfall, and ahead of Twilight Breaking Dawn 2, Lincoln, Life of Pi and Wreck-It Ralph (who’s $164.4 million gross is nothing to sneeze at).
The Hollywood trade press once again reveals its strange double standard when reporting on animated films. Unless its a blockbuster – animated films aren’t worth talking about. This article in today’s L.A. Times, a survey of the weekend box office, doesn’t even mention the number #2 film, Rise of The Guardians, in its text!