Google is dipping its toes into the feature animation business. The company will distribute the new South Korean family film Bling through its Google Play online store.
Intended to promote Google Play’s “family-friendly discovery experience,” Bling will be available exclusively from Google – for free – from March 3-April 10, 2016. It’s unclear how aggressively Google plans to pursue feature animation distribution, but this deal, made with the film’s English-language distributor Momentum Pictures, offers the tantalizing prospect of Google as a new distribution platform for feature animation.
The action-adventure film follows the story of Sam, a mechanic who works at RoboWorld theme park and obsesses over his childhood sweetheart, Sue, who has become a popular news anchor. Sam’s attempt to propose to Sue with a Bling Ring is thrown into disarray after the ring is stolen by supervillain Oscar, who mistakes it for his own Super Bling Ring, which contains a switch that activates a destructive robot. As Sam (and his robot creations) attempt to recover the ring and win the affections of Sue, he learns an important lesson: “It’s not Bling, but courage that wins hearts and minds.”