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Feature Film

Google Enters Feature Animation Distribution With ‘Bling’ Deal

Google is dipping its toes into the feature animation business. The company will distribute the new South Korean family film Bling through its Google Play online store.

Intended to promote Google Play’s “family-friendly discovery experience,” Bling will be available exclusively from Google – for free – from March 3-April 10, 2016. It’s unclear how aggressively Google plans to pursue feature animation distribution, but this deal, made with the film’s English-language distributor Momentum Pictures, offers the tantalizing prospect of Google as a new distribution platform for feature animation.

The action-adventure film follows the story of Sam, a mechanic who works at RoboWorld theme park and obsesses over his childhood sweetheart, Sue, who has become a popular news anchor. Sam’s attempt to propose to Sue with a Bling Ring is thrown into disarray after the ring is stolen by supervillain Oscar, who mistakes it for his own Super Bling Ring, which contains a switch that activates a destructive robot. As Sam (and his robot creations) attempt to recover the ring and win the affections of Sue, he learns an important lesson: “It’s not Bling, but courage that wins hearts and minds.”

Bling is produced by Korean animation studio Digiart (Garfield’s Pet Force, Garfield’s Fun Fest) and vfx shop Digital Idea, in association with Celsius Entertainment. It was directed by Kyung Ho Lee and Wonjae Lee, and written by Kyung Ho Lee, Hyunjoog Kim, and Chris Denk (Alpha and Omega, Happily N’Ever After 2). The English voice cast features the voices of Taylor Kitsch, Carla Gugino, James Woods, Tom Green, Jennette McCurdy, Jon Heder, and Jason Mewes.

Bling will be available to Google Play residents in the following countries: U.S., U.K., Ireland, Canada, Australia, New Zealand, Albania, Antigua and Barbuda, Belize, Botswana, Cambodia, Fiji, Iceland, Jamaica, Macedonia, Malta, Namibia, Nepal, Papua New Guinea, Philippines, Rwanda, Singapore, South Africa, Sri Lanka, Trinidad and Tobago, Uganda, Zambia and Zimbabwe.

Sales company Celsius has also closed theatrical distribution deals for Bling in other territories including Scandinavia (Scanbox Entertainment), Israel (Filmhouse), Turkey (Filmdom Media), Middle East (Shooting Stars), and Greece (Odeon).

  • JamScoBal

    Why is it centered around a wedding ring? It doesn’t look all that great to begin with, but the subject matter does not fit the setting.

    • J

      Eh. It’s a mcguffin formula. Doesn’t really matter if it’s an engagement ring, the one ring of Sauron, or the mother of the unborn freedom fighter that brings down Skynet. It’s just the thing the protagonist and antagonist are fighting over.

      @Junnior – have to agree. I was somewhat surprised by the casting. Perhaps it was a budget issue.

  • SK

    Google’s worked with both Jan Pinkava and Doug Sweetland for their ATAP projects and since both these guys seemed to be pursuing feature projects in the past, I can’t help but wonder if they are trying to bring their in-phone motion movie experience to feature production level.

  • Horace

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  • Sketchmazoid

    I felt like the movie read my mind since at the exact same time he was saying “Yeeeah, this doesn’t look good!” I was thinking it.

  • onet

    The designs of the robots are quite charming. A shame that the movie is not really about them instead of focusing on a bland romance.

    • Marielle

      They are really underused. They are the best looking characters, but they don’t even get a back story or motives of their own.

  • Junnior Omegoz

    The casting is horrible, Carla Gugino least she’s good actress. Taylor Kitsch low quality as an actor. Not act with the heart, many negative things spoken of in the media. No look well!!

  • i wonder when this will come out in italy

  • Tyler Switzer

    is it just me, or does the monkey-like character look very similar to Raz from Psychonauts?