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Feature Film

Weinstein Company Releases English Trailer for ‘Leap!’

The Weinstein Company has released a full English-language trailer for Leap!, due April 21 in U.S. theaters.

The original title of this France/Canada co-production, directed by Eric Summer and Eric Warin, is Ballerina, and the film has been distributed under that name in nearly all international territories. The reasons for the U.S. title change are unstated, but the trailer gives a pretty clear indication why: the Weinstein Co. did not want to sell this as entertainment strictly for girls.

Leap! is set up by the Weinstein Co. as the adventure of a girl and boy in fin de siècle Paris. Compare that to the original French teaser, which clearly set up the girl who aspires to become a ballerina as the star of the film.

Budgeted at around US$30 million, French film studio Gaumont co-produced Leap! with Quad Productions and Caramel Film. The film marks the first animated feature for Quad producers Laurent Zeitoun, Yann Zenou, and Nicolas Duval, who were responsible for the 2011 French blockbuster Intouchables, which became France’s second-highest grossing homegrown film of all-time.

L’Atelier Animation in Montreal, Canada handled animation production, working from a screenplay by Zeitoun, Carole Noble, and co-director Eric Summer, the latter of whom came up with the concept for the film. (L’Atelier and producers Zeitoun and Zenou are currently working with former Dreawmorks animator Rodolphe Guenoden on their next feature, The Bravest.)

Ballerina has grossed nearly $50 million worldwide, including $13 million in France, where it was released last December. Last month, the film reached no. 1 at Spain’s box office and has grossed over $6.6 million to date in that country.

The Weinstein Company had originally scheduled the film’s release for March 3 before pushing it back to April. Their last major animation pick-up, the Argentine hit Underdogs by Juan José Campanella, had a repeatedly-delayed theatrical release, before it was distributed straight to DVD and on-demand.

  • Lillupie

    I thought changing Rapunzel to Tangled was weird but ok. Frozen to me sounded very bizarre because “The Snow Queen” as a name and a tale never evoked anything “girly” or “princess” to me. That’s when I started to feel like this whole ‘market it for both boys and girls’ thing- which on paper and theory sounds great, was a bit backwards and in fact, presented more bias and sexism. Fairy tales have been enjoyed by both young boys and girls so this marketing tactic just kinda reinforce a notion that “boys won’t want to watch a ‘girl’ movie”.
    I wish they kept the title and focused the trailer on what the movie is really about.

    • I also don’t like any of those changed titles. But I do think that gender-neutral sorts of titles have an effect on who will watch/enjoy the movie – I’m a pre-school teacher and with developing worldviews and all, there are always several kids at that age who decide to eschew any association with the opposite gender. I know that titles that sound more gender-neutral (dumb as they might sound) are more likely to rope kids like that in.

    • Doconnor

      They’ve done the same thing with the upcoming Gigantic instead of Jack and the Beanstalk. I think it has more to do with being able to trademark the film title.

    • ea

      Frozen has as much to do with The Snow Queen as The Lawnmower Man movie with the Stephen King story.

      • Lillupie

        I agree that it’s so loosely based on the tale that it’s not the story at all; but we know that in the production process it was still referred as The Snow Queen. They didn’t change the title because it didn’t follow the tale’s plot anymore; they changed for the same marketing reason as Tangled.

  • Inkan1969

    I think this is the English trailer that’s been playing in front of kids movies for months now.

    Oddly, this trailer is the only marketing I’ve seen for “Leap”. I haven’t seen any TV commercial at all, though I’ve seen lots for “Rock Dog” and “Boss Baby”.

  • Lillupie

    That makes me really sad tbh. I don’t have kids around much, but from my experience as a kid (and it was only 11+ years ago, not that long), boys and girls enjoyed animated films whether it featured a princess or not. Boys and girls were told the same fairy tales and nobody was embarrassed about a Disney Movie.
    Maybe it’s just where I grew up though.

  • Rob Sharp

    This came out as Ballerina months ago in Australia. Everyone I know who have girls went to see while not a single boy was interested. So renaming it is probably wise based on testing the market.