Vine, Twitter’s mobile looped video app, is less than a year old and still remains a new frontier. Not everyone is sure how to use it and like most of the Internet, the common subject matter of Vines center around cats, babies and high school kids. For that reason, the people who are experimenting with the capabilities of Vine as a medium truly stand out.
Etsy has recently produced a handful of stop motion Vines that are not only fun to watch, they reinforce the DIY aesthetic that defines the online market’s brand. Etsy’s initial Vines were a product of Hack Week, an event where the company’s engineers are encouraged to abandon their regular work and focus on any project of their choosing. Nicole Licht and Clare McGibbon, one of Etsy’s in-house designers and support staff members, respectively, decided to take advantage of the event. “The goal for us during that week was to jump start Etsy’s participation on Vine, experiment, and collaborate across teams,” Licht told Cartoon Brew.