In Williamsburg, Brooklyn, there’s no shortage of businesses offering unique artisanal goods, which makes it an ideal location for Dream Factory Animation, the new full-service boutique animation studio fronted by alt-cartoonist M.Wartella.
While Wartella formed his company on 12/12/12, the doors to his new studio on Humboldt Street officially opened in May of this year. An underground illustrator who has dominated the pages of alternative publications for the last two decades and animated on various music videos and television shows, he has spent the last three years animating nearly 300 shorts for Cartoon Network’s animated sketch comedy program MAD.
While discussing with Cartoon Brew the transference of his print aesthetic to the studio’s signature style, Wartella cannot help but extol the quality of animation talent that has found their way to his studio. “All the animators here are great artists in their own right; we only hire people who can draw exceptionally well.” Wartella is so concerned about only attracting top-flight talent that he has chosen to eschew the industry standard of utilizing unpaid interns in his productions, as stated in a recent press release: “Everyone gets paid for their contributions. In fact, we operate a unique profit-sharing system whereby our animators share in part of the studio’s profits at the end of the year.”