Nathan Love created this uncommonly appealing NBC station ID in collaboration with NBC ArtWorks, the on-air graphics department of the network. The source of its concept is clear, so I’m glad to see that Nathan mentioned it on the YouTube page: “Inspired by the infamous Spumco promos, as well as vintage NBC logos.” Frankly, I still prefer Spumco/John K’s version, but then again, I’m a sucker for funny, skillful character animation.

UPDATE: The animation studio Nathan Love commented about the production process on Motionographer: “It should be noted however, that this piece is entirely 3D, with the exception of the paint-stroke effect for motion blur, which was added in After Effects. We wanted to experiment with South-Park style animation, so in the end, every unique shape (expressions, head/body turns, etc), were all illustrated beforehand, and rigged in 3D.” There is also a behind-the-scenes video posted on Motionographer.

CREDITS
Client: NBC Artworks
Director: Nathan Love
Creative Director: Joe Burrascano
Art Director / Designer: Anca Risca
Animation & Rigging: Dan Vislocky
Additional Animation: Ryan Moran
FX Compositing: Sylvia Apostol
Sound Design & Music: Drew Skinner

26 Comments »   posted in Advertising, CGI, Nathan Love, NBC Artworks, Spumco

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