NBC Peacock ID by Nathan Love NBC Peacock ID by Nathan Love
CGI

NBC Peacock ID by Nathan Love

Nathan Love created this uncommonly appealing NBC station ID in collaboration with NBC ArtWorks, the on-air graphics department of the network. The source of its concept is clear, so I’m glad to see that Nathan mentioned it on the YouTube page: “Inspired by the infamous Spumco promos, as well as vintage NBC logos.” Frankly, I still prefer Spumco/John K’s version, but then again, I’m a sucker for funny, skillful character animation.

UPDATE: The animation studio Nathan Love commented about the production process on Motionographer: “It should be noted however, that this piece is entirely 3D, with the exception of the paint-stroke effect for motion blur, which was added in After Effects. We wanted to experiment with South-Park style animation, so in the end, every unique shape (expressions, head/body turns, etc), were all illustrated beforehand, and rigged in 3D.” There is also a behind-the-scenes video posted on Motionographer.

CREDITS
Client: NBC Artworks
Director: Nathan Love
Creative Director: Joe Burrascano
Art Director / Designer: Anca Risca
Animation & Rigging: Dan Vislocky
Additional Animation: Ryan Moran
FX Compositing: Sylvia Apostol
Sound Design & Music: Drew Skinner