Commercial Analysis: ‘Toucan Sam’s Froot Loops World’
A closer look at an advertising misfire.
Advertising
The #ScoobDance Campaign On Tiktok Has Generated 3 Billion Views In A Week
The Tiktok era of animated film promotion has arrived.
This Pioneering Work Of CG Animation Premiered During The 1985 Super Bowl
“Brilliance” was meant to sell canned food, but really, it was an advertisement for computer animation itself.
Director Kevin Bao Fired By Animation Studio After Accused Of Plagiarism In Sony Playstation Spot
“Good artists copy; great artists steal” is not the best motto if you work in the animation industry.
This Looks Like A Trailer For A CG Film, But It’s Actually An In-Flight Safety Video
Taipei-based Moonshine produced this ambitious in-flight safety vid for Starlux Airlines.
In Ambassadors’s New Spot For ASN Bank, CG Bugs Play Politics On Real Woodland Sets
Starring a tyrannical ladybug, “The Shadybug” pushes ASN’s brand as an ethical bank.
Short Pick Of The Day: ‘Natural History Museum’ by Kirsten Lepore
A short film around the theme of “a beautiful future.”
Annecy Announces Three More Sections: Graduation, TV, and Commissioned Films
107 films will compete in Annecy 2019’s graduation, TV, and commissioned film categories.
Meet Tonic DNA, The New Montreal Studio With A 35-Year-Old Legacy
Formerly Studio Pascal Blais, Tonic DNA sets a new course for its future, including more long-form projects.
Disney Just Released Its Best Animated Short Of 2018: ‘The Little Duck’
A late-in-the-game arrival, but our pick for the best Disney animated short of 2018 is “The Little Duck.”
Disney Explains How Making ‘Mary Poppins Returns’ Was Like Manufacturing A Car
If the first thing you think of when you hear the words “Mary Poppins Returns” is Nissan Altima, you may have a future in marketing.
Buck Created This Mixed-Media Holiday Short For Apple
Apple chooses animation for its new holiday campaign.
Going Galactic With Gorillaz: How Their Stylized Watch Ads For G-Shock Were Made
Behind the scenes of the uniquely styled photocollage/2d/3d G-Shock ads featuring the animated Gorillaz.
Short Pick Of The Day: ‘Reunion’ by Blizzard Entertainment
Impressive promo film for Blizzard’s Overwatch to introduce a new game character, Ashe.
This Is The Best The Gorillaz Have Ever Looked In CG — And It’s An Ad For A Watch
Here’s a behind-the-scenes look at how they made this new Gorillaz ad campaign.
Shotopop Creates Anime-Inspired ‘The Sun and The Snake’ For Foot Locker and Asics
Foot Locker and Asics created this anime-inspired series to promote the launch of a new apparel and footwear collection.
Powerful Animated Short Exposes How Corporations Have Wiped Out Orangutans
Animation may not be able to save our planet, but at least it can draw attention to how corporations like Nestle, Unilever, and Mondelez are destroying the planet.
New Promotion For ‘The Lego Movie 2’ Takes To The Sky
Here’s a new frontier for animated feature film promotions: airline safety videos.
The Line Delivers Unique Animation Campaign For Gucci
London-based The Line is responsible for one of this season’s more distinctive animated advertising campaigns.
L.A.-Based Animation Director Ken Duncan Joins Bodega Animation
Bodega will exclusively represent animation director Ken Duncan in the U.S. market for advertising.
