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Advertising

Steven Universe PSA Steven Universe PSA

Characters From ‘Steven Universe,’ Craig of the Creek,’ And ‘We Bare Bears’ Are Being Used To Spread Positive Messages

Cartoon Network’s new social justice efforts include a series of “Steven Universe” anti-racism PSAs and a comic in partnership with the National Black Justice Coalition.

By Alex Dudok de Wit | 1 month ago

Ariana Grande, R.E.M. Ariana Grande, R.E.M.

Tools Of The Trade: Olivier Lescot on Adobe After Effects

The director describes the software’s unique advantages, and explains how he harnessed them in his recent commercial for Ariana Grande’s R.E.M. fragrance.

By Alex Dudok de Wit | 1 month ago

"There's a Monster in My Kitchen"

Cartoon Saloon’s New Spot For Greenpeace Spotlights The Impact Of Meat Farming

In this ad, the studio returns to the theme of deforestation, which it explored in its latest feature “Wolfwalkers.”

By Alex Dudok de Wit | 3 months ago

"Boboiboy"

Malaysia’s New Tactic In The Fight Against Covid: Turning Health Experts Into CG Superheroes

Noor Hisham Abdullah, Malaysia’s director general of health, has taken an unorthodox approach to public health campaigning.

By Alex Dudok de Wit | 3 months ago

Joe Biden train

Trump Opens A New Front In His Fight For A Second Term: Animated Propaganda

When all else fails, try animation.

By Amid Amidi | 5 months ago

"Planimation"

Yves Geleyn Directed This Commercial For A Cancer Drug That Feels More Like A Short Film

The piece, which uses a hybrid of 2d and 3d, is ostensibly an advertisement for Cyramza, but it takes an indirect approach with symbolism that works on multiple levels.

By Alex Dudok de Wit | 5 months ago

CNN political ads

Democrats And Republicans Spar Via Animation For CNN’s New Political Ad Campaign

CNN is animating its election coverage.

By Alex Dudok de Wit | 6 months ago

Wombstories

Bodyform’s New Ad About ‘Womb Stories’ Uses Animation To Depict Women’s Inner Lives

When was the last time you saw the menopause depicted in animation?

By Alex Dudok de Wit | 7 months ago

"Feast"

Patrick Osborne, Oscar-Winning Director Of ‘Feast,’ Signs With Nexus

The production house will represent Osborne globally for commercial work.

By Alex Dudok de Wit | 7 months ago

Toucan Sam

Commercial Analysis: ‘Toucan Sam’s Froot Loops World’

A closer look at an advertising misfire.

By Amid Amidi | 8 months ago

Scoob dance on Tiktok

The #ScoobDance Campaign On Tiktok Has Generated 3 Billion Views In A Week

The Tiktok era of animated film promotion has arrived.

By Amid Amidi | 8 months ago

This Pioneering Work Of CG Animation Premiered During The 1985 Super Bowl

“Brilliance” was meant to sell canned food, but really, it was an advertisement for computer animation itself.

By Alex Dudok de Wit | 12 months ago

Director Kevin Bao Fired By Animation Studio After Accused Of Plagiarism In Sony Playstation Spot

“Good artists copy; great artists steal” is not the best motto if you work in the animation industry.

By Amid Amidi | 1 year ago

This Looks Like A Trailer For A CG Film, But It’s Actually An In-Flight Safety Video

Taipei-based Moonshine produced this ambitious in-flight safety vid for Starlux Airlines.

By Amid Amidi | 1 year ago

In Ambassadors’s New Spot For ASN Bank, CG Bugs Play Politics On Real Woodland Sets

Starring a tyrannical ladybug, “The Shadybug” pushes ASN’s brand as an ethical bank.

By Alex Dudok de Wit | 1 year ago

Short Pick Of The Day: ‘Natural History Museum’ by Kirsten Lepore

A short film around the theme of “a beautiful future.”

By Amid Amidi | 1 year ago

Annecy Announces Three More Sections: Graduation, TV, and Commissioned Films

107 films will compete in Annecy 2019’s graduation, TV, and commissioned film categories.

By Carlos Aguilar | 2 years ago

Meet Tonic DNA, The New Montreal Studio With A 35-Year-Old Legacy

Formerly Studio Pascal Blais, Tonic DNA sets a new course for its future, including more long-form projects.

By Chris Robinson | 2 years ago

Disney Just Released Its Best Animated Short Of 2018: ‘The Little Duck’

A late-in-the-game arrival, but our pick for the best Disney animated short of 2018 is “The Little Duck.”

By Amid Amidi | 2 years ago

Disney Explains How Making ‘Mary Poppins Returns’ Was Like Manufacturing A Car

If the first thing you think of when you hear the words “Mary Poppins Returns” is Nissan Altima, you may have a future in marketing.

By Amid Amidi | 2 years ago

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