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Advertising

Pixar short Day and Night Pixar short Day and Night

Teddy Newton, Oscar-Nominated Director Of ‘Day & Night, Signs With Psyop

Newton most recently worked with Psyop on a “Clash of Clans” holiday-themed short.

By Amid Amidi | 3 months ago

M&M M&M

Green M&M Loses Go-Go Boots In Ridiculed Rebrand

In other news: the Orange M&M will henceforth “acknowledge his anxiety.”

By Alex Dudok de Wit | 4 months ago

Hotel Transylvania: Transformania

Amazon Promotes ‘Hotel Transylvania: Transformania’ With Giant Balloons And Technicolor Tour Bus

Amazon is putting marketing muscle behind the Sony Animation film, which is its most high-profile animation pick-up yet.

By Alex Dudok de Wit | 4 months ago

Ebanana Scrooge

These Supermarket Christmas Ads Are Starting To Look Like CG Features

Meet Percy Pig, Robin the Christmas drone, and others …

By Alex Dudok de Wit | 5 months ago

Blue Dog

Interview: Creating An Atypical Animated Ad For A Spanish Brewery

“I think that interesting things can be done in advertising,” Leo Campasso tells us.

By Alex Dudok de Wit | 6 months ago

Joe Biden train

Judge Rejects Trump’s Attempt To Avoid Copyright Suit Over Animated Campaign Video

The video involved “a wholesale copying” of Eddy Grant’s song “Electric Avenue,” a judge has ruled.

By Alex Dudok de Wit | 8 months ago

Nacho Fries

Taco Bell’s New Nacho Fries Ad Is A Note-Perfect Mecha Anime Spoof

Rei has lost her brother and the monsters are closing in. The fate of Nacho Fries everywhere hangs in the balance.

By Alex Dudok de Wit | 10 months ago

Save Ralph

‘Isle Of Dogs’ Artists Reunite For Stop-Motion Short Condemning Animal Testing

“Save Ralph” brings together the talents of puppet maker Andy Gent, animator Tobias Fouracre, and DoP Tristan Oliver — as well as the voices of Taika Waititi and other stars.

By Alex Dudok de Wit | 1 year ago

Clutch Diamond

Illumination Partners With Streetwear Brand Brain Dead For Experimental Short Films

“Minions” this ain’t.

By Alex Dudok de Wit | 1 year ago

Steven Universe PSA

Characters From ‘Steven Universe,’ Craig of the Creek,’ And ‘We Bare Bears’ Are Being Used To Spread Positive Messages

Cartoon Network’s new social justice efforts include a series of “Steven Universe” anti-racism PSAs and a comic in partnership with the National Black Justice Coalition.

By Alex Dudok de Wit | 1 year ago

Ariana Grande, R.E.M.

Tools Of The Trade: Olivier Lescot on Adobe After Effects

The director describes the software’s unique advantages, and explains how he harnessed them in his recent commercial for Ariana Grande’s R.E.M. fragrance.

By Alex Dudok de Wit | 1 year ago

"There's a Monster in My Kitchen"

Cartoon Saloon’s New Spot For Greenpeace Spotlights The Impact Of Meat Farming

In this ad, the studio returns to the theme of deforestation, which it explored in its latest feature “Wolfwalkers.”

By Alex Dudok de Wit | 2 years ago

"Boboiboy"

Malaysia’s New Tactic In The Fight Against Covid: Turning Health Experts Into CG Superheroes

Noor Hisham Abdullah, Malaysia’s director general of health, has taken an unorthodox approach to public health campaigning.

By Alex Dudok de Wit | 2 years ago

Joe Biden train

Trump Opens A New Front In His Fight For A Second Term: Animated Propaganda

When all else fails, try animation.

By Amid Amidi | 2 years ago

"Planimation"

Yves Geleyn Directed This Commercial For A Cancer Drug That Feels More Like A Short Film

The piece, which uses a hybrid of 2d and 3d, is ostensibly an advertisement for Cyramza, but it takes an indirect approach with symbolism that works on multiple levels.

By Alex Dudok de Wit | 2 years ago

CNN political ads

Democrats And Republicans Spar Via Animation For CNN’s New Political Ad Campaign

CNN is animating its election coverage.

By Alex Dudok de Wit | 2 years ago

Wombstories

Bodyform’s New Ad About ‘Womb Stories’ Uses Animation To Depict Women’s Inner Lives

When was the last time you saw the menopause depicted in animation?

By Alex Dudok de Wit | 2 years ago

"Feast"

Patrick Osborne, Oscar-Winning Director Of ‘Feast,’ Signs With Nexus

The production house will represent Osborne globally for commercial work.

By Alex Dudok de Wit | 2 years ago

Toucan Sam

Commercial Analysis: ‘Toucan Sam’s Froot Loops World’

A closer look at an advertising misfire.

By Amid Amidi | 2 years ago

Scoob dance on Tiktok

The #ScoobDance Campaign On Tiktok Has Generated 3 Billion Views In A Week

The Tiktok era of animated film promotion has arrived.

By Amid Amidi | 2 years ago

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