Celebrating the 10th anniversary of Nickelodeon’s SpongeBob SquarePants (who first appeared on July 17th, 1999), VH1 will premiere Square Roots: The Story of SpongeBob SquarePants, on Tuesday, July 14 at 9 p.m. (ET/PT). This is an original SpongeBob TV documentary from producers Creadon O’Malley (Wordplay, I.O.U.S.A).
From the Viacom press release:
Commissioned by Nickelodeon to commemorate the anniversary of the series’ first episode, the documentary chronicles the beloved character’s journey to international pop culture icon status and showcases the series’ impact on everyone from President Barack Obama, kids across the globe and San Quentin inmates who readily sing its catchy theme song. The one-hour documentary, features an opening song from Avril Lavigne and commentary from creator Steve Hillenburg, cast and crew members, industry experts, fanatics and celebrities like LeBron James, Ricky Gervais and Rosario Dawson.