Canada’s CBC Picks Up Animated Series Based on “New Yorker” cartoonist Bruce McCall

Toronto/New York — July 6, 2011- Online video content production and distribution company iThentic announces the sale of its original animation series The World of Bruce McCall to Canada’s CBC, plus a distribution deal with the entertainment studio and premium destination, My Damn Channel, which will host the videos and world premiere a new episode of McCall’s series today at

Based on Bruce McCall’s whimsical yet biting illustrations depicting the incongruities of modern life (including several of his New Yorker covers), the series includes the award-winning shorts The Ascent of Man and Clear Conscience plus two additional shorts, Our Energy Free Transportation Future and The World’s Worst Golf Course.  The animated short films were directed by Luke Gustafson and Denny Silverthorne and written by Jeremy Diamond. The series is co-produced by the multiple award-winning, full-production animation studio Smiley Guy Studios, the film, television and multi-platform content company Duopoly, and digital production and distribution company iThentic.

The World of Bruce McCall will air on the CBC main broadcast network in addition to CBC’s cable channel Bold.  The series will also join a great line-up of artists doing original work on My Damn Channel.

“Bruce McCall’s vision of the world, interpreted in these brilliant short films, inspired us to create a new Artist Spotlight destination to share this work with our audience,” said Rob Barnett, Founder/CEO My Damn Channel.

“Bruce’s illustrations always evoke a bigger back story and this one got me thinking about tourists, a love story, and mummies discovering New York,” said writer, Jeremy Diamond. “We’re hoping to raise enough money to add to the body of work we have created as a tribute to the astonishing and hilarious Bruce McCall!”