French Animation Company Xilam Hires Erick Rouillé as Executive VP of Sales

Award-winning French animation company Xilam has bolstered its international sales force, appointing Erick Rouillé to lead the company’s worldwide sales.

Erick Rouillé will head international sales, backed by the existing sales manager, Laurence Marty. Erick, who is based in Xilam’s Paris Studio, brings a wealth of TV and merchandising sales experience to the group, having worked previously at Planeta Junior, Saban Consumer Products, Dream Works Home entertainment and The Walt Disney Company.

Priorities for Xilam on the distribution front include the Brand new series Floopaloo, Where are you? (52 x 13’ or 26 half hours), the slapstick comedy Zig and Sharko (78 x 7’ or 26 half-hours) and the Comedy series The Daltons (78 x 7’ or 26 half hours).

Marc du Pontavice, founder and President of Xilam, to whom Erick Rouillé will report directly, said, “We’re delighted to welcome on board Erick Rouillé. His presence allows Xilam to consolidate and strengthen its Brand Management strategy combining TV Sales and Licensing. MIPCOM provides us with a good opportunity to inform buyers about the new sales structure and demonstrate our commitment to investing in a strong sales team to exploit our quality roster of shows.”