Pixeldust Studios Launches Non-Entertaniment Division for Commercials & Documentaries

Bethesda, MD, June 20, 2011 — Pixeldust Studios, a multi-award winning digital animation and broadcast design studio, has launched a Non-Entertainment Division, which will provide company services to government, corporate, museum, educational and charitable groups and organizations. Ricardo Andrade, President and Creative Director, Pixeldust Studios, made the announcement.

Mr. Andrade said, “We have been fortunate enough during the past few years to have expanded our creative services to numerous clients who fall into ‘non-entertainment’ categories. While we clearly have made a name for ourselves within the non-fiction television and documentary arenas, we felt now was the appropriate time to officially launch this new company unit, which will provide our same award winning animation and motion graphics work to a much broader universe of companies, organizations and projects, on a global scale.”

Below are details from several recent Pixeldust Non-Entertainment projects:

** PENTAGON “HOW YOUR MONEY FLOWS” FILM:
For its client, Casi, Pixeldust Studios provided for the Pentagon’s Defense Travel Management Office, a four and half minute, cell animated film entitled “Basic Allowance for Housing.” Utilizing a live actress shot in motion capture, Pixeldust then realized that data to create a 3D cell animated female character named “Charlotte” (an allowance specialist) who informs military members how to live off-base comfortably and comparably to their civilian counterparts. This program is balled BAH, or Basic Allowance for Housing.

**  U.S. CONGRESS PROJECT:
Pixeldust Studios is currently in production on an instructional series about the importance of Computer Security for members and employees of the U.S. Congress.

** CORNELL UNIVERSITY:
Pixeldust created original animations for two films for Cornell University. One, about the Mississippi River, is entitled “Mississippi Delta,” and depicts what is happening with that river and the consequences of future flooding.
The other, entitled “Sea of Sound,” features how sounds are transmitted between a diverse array of sea creatures in the ocean, and how mankind and ships can interfere with this communication.

** BRITISH MUSEUM: AFGHANASTAN: CROSSROADS OF THE ANCIENT WORLD PROJECT:
The “Afghanistan: Crossroads of the Ancient World” exhibit, currently on display at the British Museum in London, highlights some of the most important archaeological discoveries from ancient Afghanistan and will display precious and unique pieces on loan from the National Museum of Afghanistan in Kabul. Bank of America Merrill Lynch is supporting this unique opportunity for people in the UK to see rare treasures of Afghanistan’s cultural heritage.

On behalf of client Maggie Stogner, founder of Blue Bear Films, and in association with National Geographic Missions, Pixeldust Studios created a two minute animated film sequence depicting, in detail, the representation of an ancient Afghan “throne.” That film, projected onto an LCD screen, is currently being featured at the traveling “Afghanistan: Crossroads of the Ancient World” exhibit, which recently opened to the public at the British Museum.

Based on hi resolution scans of just a few fragments from archaeological remains of an ancient (over 2,000 years old) Afghan throne fashioned from ivory, Pixeldust Studios’ Technical Director (and former Digital Animator) Samar Shool designed and produced a digital representation, including lighting and a rendering style, of what that throne might actually have looked like originally.

** CYSTIC FIBROSIS FOUNDATION:
On behalf of the National Headquarters of the Cystic Fibrosis Foundation, based in Washington, D.C., Pixeldust provided a series of animations which have been included within that foundation’s corporate fundraising presentations aimed at large donors. The animations depict a bio-mechanical look at how various drugs used to combat Cystic Fibrosis operate within the human body, affecting cells.

Cystic Fibrosis researchers have been using these cell animations in presentations at leading CF research centers across the country, first presented at the North American Cystic Fibrosis Conference by Eric J. Sorscher, M.D., director of the CF research center at the University of Alabama ­ Birmingham. The animations have also been used by Preston W. Campbell, III, M.D., at leading CF research centers and at Cystic Fibrosis Foundation conferences.

** VERTEX PHARMACEUTICALS, INC.
For Vertex Pharmaceuticals, Pixeldust provided animations helping to visualize the effects of their Cystic Fibrosis drugs within the human body for doctors and the medical community.