Toy Brand “Gogo’s Crazy Bones” Greenlit for Animated Series

Bulldog Licensing, licensing agent for best-selling collectible Gogo’s Crazy Bones, has announced that a new animated series based on the property is set for production.

The innovative collectible figures are produced by Magic Box International and PPI Worldwide Group, who have teamed up with Lima-based Aronnax Animation Studios for the series, whilst Televix Entertainment will serve as the worldwide distributor. Production on a pilot is underway for completion by October and the remaining episodes will be ready for 2012.

This is sure to add to Gogo’s astonishing popularity — it is the No. 1 selling toy/collectible in the UK, Spain, Germany, Benelux, South Africa and Australia/NZ, with the product also selling in huge numbers in parts of Eastern Europe, the Nordics and Italy where it launched more recently. Reaction to the brand launch in France last month has been phenomenal and the campaign in the US has reached full swing with huge levels of TV advertising seeing the brand already the second-biggest selling collectable in Walmart stores.

Gogo’s also enjoys a dominant position in the licensing sector and Bulldog has built up a large and wide-ranging global programme – this includes publishing, plush, celebration cakes, apparel, greeting cards, stationery, back to school, calendars and giftware, with partners including Random House, Eaglemoss, Winning Moves, SA Greetings, National Entertainment Network, Imagination Games and Poetic Gem. Advanced discussions are underway right now to bring even more new and innovative products to the legions of Gogo’s fans.

“Gogo’s is already a global sensation so a TV presence was the next logical step and this new series is set to boost the brand’s massive profile even further!” says Bulldog MD Rob Corney.