Wyncor Toy Company Launches Media Division, Developing Animated Content For Its Kwaak Property

Global toy company Wyncor has announced the launch of Wyncor Media, a new division launched to transform its original toy brands into animated content, games, and immersive experiences. This strategic move marks the company’s expansion beyond physical toys, following impressive early success with several million units sold in 40 countries since its 2022 founding.

Wyncor Media’s debut content slate will center on Kwaaks!, the company’s breakout toy line known for its unique design and storytelling potential. Planned projects include short-form YouTube and TikTok animations, serialized series, and mobile games.

Leading the company’s audiovisual efforts is the newly appointed VP of global distribution, Erick Rouillé, a seasoned industry veteran with over 30 years of experience at companies such as Disney, DreamWorks, and Mediawan. Based in Paris, Rouillé will spearhead global content rollout beginning August 1.

“We are really proud to welcome Erick as we accelerate the global rollout of Wyncor’s original IP,” said Julian Jacob, Wyncor founder and CEO. “His deep expertise and global vision will be instrumental as we reimagine our IP.”

“Wyncor’s toy IP is full of energy, originality, and personality—perfect fuel for content creation,” said Rouillé. “I’m excited to help bring these universes to life and build connections with kids through the formats they love most.”

Wyncor operates globally, with teams spanning six continents, and continues to support cancer research through a portion of its toy sales.