Japanese Beverage Drinkers Can Create Disney Animation with Their Bottles
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A Japanese beverage company is encouraging its drinkers to animate their drink bottles after they’ve finished drinking its contents. They are printing a series of Disney characters on the sides of their tea-drink packaging. Each drawing is numbered, like this:

After someone has collected all the bottles in a series, they can photograph the draiwngs to create an animation sequence:
More details (in Japanese) HERE.
(Thanks, JL, via Cartoon Brew’s Reader Submission Forum)