Barneys New York has partnered with Disney for their Electric Holiday campaign, set to debut at Barney’s Madison Avenue flagship store on November 14th. Part of this promotion includes a film “about Minnie Mouse’s fantasy to attend Paris fashion week”. In it, Mickey Mouse will be dressed in Balenciaga, Minnie Mouse in Lanvin, Goofy in Balmain, Daisy Duck in Dolce & Gabbana and Snow White in Nina Ricci. Nice – for characters created during the Depression, this is quite a step up. But must they follow the emaciated super-model look (above) in a pathetic effort to be trendy? Maybe these are gag promotional pictures? I hope so.

UPDATE 10/24/12: Women’s groups and parents have become outraged and more vocal since we first reported this story back in August. There is now a petition on asking that Barney’s and Disney to “leave Minnie Mouse alone”. The new “skinny Minnie” sends the wrong message to women and especially little girls about their body image. Over 135,000 people have already signed the petition.

Meanwhile, Popeye the Sailor has been hawking healthy Spinach products for decades. Now Taylor Farms is starting a new line of Popeye branded “Superfoods” with a license from King Features/Hearst. Notice anything different? Popeye no longer has his pipe! Not on the packaging, not in any of their promotional materials. I get it, it’s unhealthy to smoke – but this is getting ridiculous! His pipe is part of his character! Toot! Toot!

(Thanks, David Alvarez and Fred Grandinetti)

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Jerry Beck

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