Click here to see the large size version of this promotional image, above, from Foodfight.

Can you spot the product placement? Foodfight is now scheduled for theatrical release this fall from Lions Gate Films (the same people who brought us Happily N’ever After). It’s a great idea for a film: after midnight all the packages in a local food store come alive, with the goodguy characters (including Mr. Clean, Cap’n Crunch, Charlie the Tuna, the Engergizer Bunny, et al) taking on a villainous band of Brand X characters for control of supermarket aisles. Of course this plot harkens back to several Merrie Melodies of yore (September In The Rain (1937), Goofy Groceries (1941), etc.). So far so good.

However, the real trouble begins with a visit to the Foodfight website. The character designs look awful. B-list celebrities are doing the voices. The film’s partners (read: producers) include Proctor and Gamble, Del Monte and Tootsie Roll, among others. We already get enough commercials at the movies as it is. I don’t know about you, but I predict a short shelf life for this flick.

Earlier coverage of Foodfight on Cartoon Brew here.

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Jerry Beck