The trailer announces “From above the world of Cars…Disney’s Planes.”
Now that Disney owns Pixar, the calculated blending of brand identities has begun. Note, however, that Pixar’s name isn’t mentioned in the trailer—even though Planes is rooted in their style and creative universe. There’s a reason for that: nothing in the Planes trailer suggests the originality or artistry associated with the Pixar brand. To be fair though, quality filmmaking appears to have hardly been the motivation for this licensing and merchandising money grab.
The film, directed by TV vet Klay Hall (King of the Hill, Father of the Pride), will be released theatrically on August 9. Here’s the synopsis: