As the Walt Disney World theme parks in Orlando, Florida, begin their phased reopening this weekend, a superhero family will be used prominently to remind visitors of the park’s pandemic-era rules.
The set of graphics (below) features the Parrs family and their colleagues from Disney-Pixar’s The Incredibles. The characters ask visitors to check their temperature, maintain social distancing, wash their hands frequently, and wear a mask. Ironically, none of the characters are wearing masks covering their mouth and nose, which is a current requirement for visiting the park.
Disney has indicated that it’ll be expanding this campaign with additional graphics. The campaign will eventually be deployed at Disneyland Resort in Anaheim, California, and Disneyland Paris.