Pixelatl Festival is gearing up for a new edition, set to take place September 4-8 in Cuernavaca, Mexico, about an hour south of Mexico City.

In the last few years, Pixelatl has turned into an essential event for the burgeoning Mexican animation industry. It offers a bit of everything, from screenings and lectures, to workshops and professional training sessions, and a market and expo.

This year, the visual identity, film teaser, and poster for Pixelatl were created by a local outfit in Cuernavaca, Vanilla Studio. The teaser represents the theme of this year’s event, “Concordia,” which is the Latin word for harmony, or in its literal translation, “with one heart.” It is being debuted below exclusively on Cartoon Brew:

The theme of this year’s festival, says Pixelatl director Jose Iñesta, intends to reflect what’s happening in the world. “With current world events, we felt that we are forgetting that we need each other in order to continue to exist… Animation is a discipline that teaches us that we need teamwork and to overcome our differences in order to have a beautiful piece and what better way to reflect upon this than with our festival.”

Cuernavaca’s Vanilla is emblematic of the ambitions young studios in Mexico. The company has established a robust list of commercial clients that includes Mondelez, McDonald’s, Subway, and The Mexican Teachers Union, among others, and the studio has recently been branching out into augmented reality and virtual reality, as well as mobile gaming.

Vanilla has also started to develop its own original IP. One of the studio’s projects in development, Color Monsters, was pitched last year at Pixelatl’s Ideatoon and won the prize for best preschool pitch.

To learn more about how to attend this year’s edition of Pixelatl, visit the event’s website.

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