From the moment Cartoon Brew was established, no film has gotten the coverage that Threshhold Entertainment’s ill-fated CG animation feature, Foodfight, has recieved.
To recap: In 2004, CG animation studio Threshold Entertainment and Motion Picture Magic (a product placement company in Encino) teamed up to produce a “food” version of Toy Story. Foodfight would team 80 name-brand products and their associated characters, including Mr. Clean, Cap’n Crunch, Charlie the Tuna, the Engergizer Bunny and the Brawny paper towel man, in an adventure set in a supermarket city — with a voice cast including Charlie Sheen, Eva Longoria, Ed Asner, Chris Kattan and Christopher Lloyd. In 2007, Lionsgate announced they were picking up the film – for a release that never happened. In 2010, a Brew reader spotted some licensed merchandise from the film. Last year, International Film Gauarantors auctioned the film to the highest bidder when Threshold defaulted on their loans.
The latest word is that England’s Boulevard Entertainment has picked up the rights for DVD – in Europe. At least (and at last) we are a step closer to seeing how terrible this thing is. I can sleep easier now, knowing that paying consumers will soon enjoy this lost masterpiece!