In a year crowded with an unusually large number of animated features starring animals, Warner Bros. has its work cut out with its new film Storks, which will launch in the U.S. on September 23. Extensive clips from the film were shown publicly for the first time in Annecy last week, and this new trailer was released around the same time:
Co-directed by Pixar veteran Doug Sweetland (Presto) and Nicholas Stoller (director of Neighbors, Get Him to the Greek, and Forgetting Sarah Marshall), the latter of whom also wrote the script, Storks is a modern-day twist on the mythologic concept of storks delivering babies.
Art and animation in the trailer look solid if uninspired, but the trailer does little to make a viewer interested in the idea or the characters. Not going to be harsh on the film itself, because one never knows if it’s simply bad editing on the studio’s part or something else, but this is a weak trailer that can’t decide what kind of a film it’s selling. The humor is perplexing and all over the map, and whoever decided that it was a good idea to introduce around 20 characters in a two-and-a-half-minute promo is nuts.