Is this anyway to rebuild a brand? Hmmmm…. Could be!

Warner Bros. Consumer Products has entered into a licensing agreement with urban clothing designer Johnny Cupcakes to produce a line of limited edition T-shirts featuring the Looney Tunes characters. The new t-shirts will be available ($40 each) beginning this month at Johnny Cupcakes stores in LA, Boston and Hull, Mass as well as online. More info to come via the Johnny Cupcakes blog.

Jerry Beck

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